LinkedIn is more powerful than Twitter.
In 2022, I generated $150k/month and grew to 176k followers on the platform.
Here's how to hack the LinkedIn algorithm:
In 2022, I generated $150k/month and grew to 176k followers on the platform.
Here's how to hack the LinkedIn algorithm:
Optimize Your Profile
The first and most important thing you need to do to start growing on LinkedIn is cleaning up your profile:
β’ Headshot
β’ Clear Tagline
β’ Banner Image
β’ About Section
β’ Featured Section
β’ Turn on Creator Mode
The first and most important thing you need to do to start growing on LinkedIn is cleaning up your profile:
β’ Headshot
β’ Clear Tagline
β’ Banner Image
β’ About Section
β’ Featured Section
β’ Turn on Creator Mode
Grow Via Carousels
I post 4 Carousels/Week.
Here's how they perform:
β’ ~2k+ likes
β’ ~525k impressions
β’ ~1,550 followers
Here's the process:
β’ Write a Twitter thread (bullet points, concise copy)
β’ Repurpose using Figma or Canva
I post 4 Carousels/Week.
Here's how they perform:
β’ ~2k+ likes
β’ ~525k impressions
β’ ~1,550 followers
Here's the process:
β’ Write a Twitter thread (bullet points, concise copy)
β’ Repurpose using Figma or Canva
Perfect Your About Section
The "About Section" lets you flex your storytelling muscles.
1. You by the numbers (revenue generated, companies built etc.)
2. Your portfolio of work
3. Your social proof results
Here's how I set mine up:
The "About Section" lets you flex your storytelling muscles.
1. You by the numbers (revenue generated, companies built etc.)
2. Your portfolio of work
3. Your social proof results
Here's how I set mine up:
Leverage Creator Mode
This enables you to add 3 featured links.
Use them to add a:
β’ Free masterclass (detailed step-by-step guide)
β’ Weekly newsletter (capture high-value audience members)
β’ Your product (10x the value of your free masterclass)
Here's how I set mine up:
This enables you to add 3 featured links.
Use them to add a:
β’ Free masterclass (detailed step-by-step guide)
β’ Weekly newsletter (capture high-value audience members)
β’ Your product (10x the value of your free masterclass)
Here's how I set mine up:
Post Consistently
On Sunday, batch 1 post for every day of the week.
Use your high-performing tweets or threads and convert them.
β’ Show up daily
β’ Develop your tone
β’ Test new experiments
On Sunday, batch 1 post for every day of the week.
Use your high-performing tweets or threads and convert them.
β’ Show up daily
β’ Develop your tone
β’ Test new experiments
Build a Community of Raving Fans
My social strategy is simple.
β’ Engage with comments for 30 minutes every morning
β’ Turn common questions into new content ideas
Engaging early on posts helps:
β’ Reinforce comment engagement
β’ Attracts true fans
My social strategy is simple.
β’ Engage with comments for 30 minutes every morning
β’ Turn common questions into new content ideas
Engaging early on posts helps:
β’ Reinforce comment engagement
β’ Attracts true fans
Network With Other Creators
Networking is huge on LinkedIn.
You can leverage more established audiences to grow.
Here are some of my favorite creators:
β’ @DanFounder
β’ @systemsunday
β’ @thejustinwelsh
β’ @codie_sanchez
Networking is huge on LinkedIn.
You can leverage more established audiences to grow.
Here are some of my favorite creators:
β’ @DanFounder
β’ @systemsunday
β’ @thejustinwelsh
β’ @codie_sanchez
Want to go deeper?
I'm giving away my free Profitable Media Social Strategy Cheat Sheet in my newsletter (worth over $199).
Join 45,000 in my newsletter who will receive itπ
mattgray.xyz
I'm giving away my free Profitable Media Social Strategy Cheat Sheet in my newsletter (worth over $199).
Join 45,000 in my newsletter who will receive itπ
mattgray.xyz
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1 actionable tip to grow your online business.
Join 40,000+ subscribers here:
mattgray.xyz
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