My friend's 8 & 9-figure brands have combined for more than $1,000,000,000 in sales.
Less than 1% of ecom brands know how to drive up their AOV enough to scale.
They know things most brands don't.
I'll share them with you...
So you can potentially 2x your AOV.
π§΅π
Less than 1% of ecom brands know how to drive up their AOV enough to scale.
They know things most brands don't.
I'll share them with you...
So you can potentially 2x your AOV.
π§΅π
1οΈβ£ In-cart order bumps: These are offers that appear right before the customer clicks the submit button to complete their purchase. You can often get a 20-30% take rate by offering related or complementary products to what they've already purchased.
2οΈβ£ OneClick Upsells: These are additional offers made after the customer completes their purchase. You can use tools like Zipify OneClick upsell to make upsells or downsells without impacting the initial sale. These can have a 10-30% take rate and greatly boost your AOV.
3οΈβ£ Bundles: Offer bundles of your best selling or high-affinity products either in the in-cart order bumps or OneClick upsells, or create a dedicated bundles page or section on your website.
4οΈβ£ Build a box: This is a build-your-own bundle program, like Obvi, where customers can pick multiple products to add to their box or gift box and unlock discounts as they add more.
5οΈβ£ Free shipping thresholds: Increase the threshold for free shipping by $3-$5 above your current average order value and monitor your AOV in Google Analytics to see if it continues to work.
6οΈβ£ Thank you page offers: Use your thank you page to offer customers your other best-selling products at a discount. They are in a great state of mind after making a purchase and are more likely to take advantage of this limited-time offer.
7οΈβ£ Shipping assurance/VIP customer program: Offer shipping assurance (not insurance) or a VIP customer program that gives customers perks like free shipping, exclusive discounts, and early access to new products.
8οΈβ£ PDP Cross-selling: Use related products or complementary items to encourage customers to add more to their cart.
Upselling: Offer upgraded or premium versions of the product they are already purchasing.
Upselling: Offer upgraded or premium versions of the product they are already purchasing.
9οΈβ£ Cart Gamification: Instead of just offering free shipping at a certain dollar value. Offer additional free gifts if the customers hit certain levels of spend. A great way to leverage consumer psychology while giving customers an easy way to try new products.
π Discount ladders: This one is easy! Put a note on your PDP or lander that the customer will save an additional 10% if they purchase three items.
π Thatβs it! These are some of the biggest tricks 8 and 9 figure ecommmerce brands use to increase their AOV>
I have a full free training on my YT channel that you can watch here:
youtube.com
If you found this helpful, please RT, and give me a follow.
I have a full free training on my YT channel that you can watch here:
youtube.com
If you found this helpful, please RT, and give me a follow.
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