We’ve generated 8 figures in sales for clients using TikTok and add to it every week.
Here’s how we ensure we’re constantly producing content that converts:
Here’s how we ensure we’re constantly producing content that converts:
1. Know the audience
You’re gambling without this…
Identify a clear brand persona and tailor content to that audience.
(ps. your audience on TikTok might be very different to that on Facebook or Instagram)
You’re gambling without this…
Identify a clear brand persona and tailor content to that audience.
(ps. your audience on TikTok might be very different to that on Facebook or Instagram)
2. Research the industry
By knowing what’s working for other brands with a similar audience, we can get a head start on the creative we produce.
By knowing what’s working for other brands with a similar audience, we can get a head start on the creative we produce.
It’s important to run your own tests and monitor specific account data, but using tools like foreplay.co allows us to make an educated started to content ideation.
But remember: What worked for one brand and one audience won’t necessarily work for another.
But remember: What worked for one brand and one audience won’t necessarily work for another.
3. Find winning hooks
The first 1-3 seconds of the ad must stop the scroll or everything else is pointless.
Some that have been working for us recently:
"Styling the..."
"Date night outfits ideas"
"3 of the best fits from..."
“Are you the person who...?”
The first 1-3 seconds of the ad must stop the scroll or everything else is pointless.
Some that have been working for us recently:
"Styling the..."
"Date night outfits ideas"
"3 of the best fits from..."
“Are you the person who...?”
Stat: 63% of videos with the highest click-through rate display the critical message of the ad or the product in the 1st 3 seconds.
4. Optimise pacing
Hook rates are vital. So are hold rates.
To keep users engaged throughout your content, create short, fast-paced videos with frequent cutting and secondary hooks strategically placed throughout.
Hook rates are vital. So are hold rates.
To keep users engaged throughout your content, create short, fast-paced videos with frequent cutting and secondary hooks strategically placed throughout.
5. Push creative CTAs
Most brands make the mistake of either not pushing a CTA or pushing the same old CTAs every other brand is using.
Get creative and don’t be afraid to try softer CTAs in TOF content.
Most brands make the mistake of either not pushing a CTA or pushing the same old CTAs every other brand is using.
Get creative and don’t be afraid to try softer CTAs in TOF content.
6. Use the data…
Test - Analyse - Iterate.
You need a system for testing and improving creative at scale.
Ultimately the data dictates how you optimise an ad account, not theory.
Never commit too much to a strategy before you’ve proven it’s working.
Test - Analyse - Iterate.
You need a system for testing and improving creative at scale.
Ultimately the data dictates how you optimise an ad account, not theory.
Never commit too much to a strategy before you’ve proven it’s working.
7. Be controversial
A lot of brands are scared to be fun.
Boring content simply doesn’t work.
If you think being controversial is ‘off-brand’, look at the likes of Ryanair and Duolingo.
A lot of brands are scared to be fun.
Boring content simply doesn’t work.
If you think being controversial is ‘off-brand’, look at the likes of Ryanair and Duolingo.
For daily entrepreneurship and agency advice from running 2x 7 figure agencies:
1. Like this thread
2. Follow @JoeJMarston
3. Tell me what you found most useful
Joe 🤙
1. Like this thread
2. Follow @JoeJMarston
3. Tell me what you found most useful
Joe 🤙
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