I've grown my audience to nearly 400k followers across Instagram, Twitter & LinkedIn.
Here’s every bit of advice I could come up with after 2+ years of building my audience, impact & income:
Here’s every bit of advice I could come up with after 2+ years of building my audience, impact & income:
Niche Advice:
Niche is important, but don’t let it stop you from starting
It’s okay if you want to transition into another niche
The goal is to be in the niche of “you”
Niche is important, but don’t let it stop you from starting
It’s okay if you want to transition into another niche
The goal is to be in the niche of “you”
Create 3 content pillars from your niche
Create 3 subtopics from each of your content pillars
Make sure your niche is something you’re interested in and passionate about
Create 3 subtopics from each of your content pillars
Make sure your niche is something you’re interested in and passionate about
Profile Advice:
Your profile picture matters more than you think
Make sure your profile picture is a good photo/high quality
Make sure your profile picture gives off the vibe that you want to give off
Your profile picture matters more than you think
Make sure your profile picture is a good photo/high quality
Make sure your profile picture gives off the vibe that you want to give off
Your bio should be concise
Your bio needs to tell people what you create content around
Your bio needs to tell people how they’ll benefit from following you
Your bio needs to tell people what you create content around
Your bio needs to tell people how they’ll benefit from following you
Including social proof in your bio can help with growth, authority, and leads
Have a call to action (CTA) in your bio - to follow you, click a link or DM you
Your header should be simple, clear, and aesthetic
Have a call to action (CTA) in your bio - to follow you, click a link or DM you
Your header should be simple, clear, and aesthetic
Keep words to a minimum (~<5) in your header
Your content will tell people more about your brand than anything else
Make use of the location tag for a CTA and extra link.
Your content will tell people more about your brand than anything else
Make use of the location tag for a CTA and extra link.
Content Advice:
Good content always wins in the end
Create 3 types of content - growth, authority building, relationship building
Use your 9 subtopics as areas to create content around
Impactful content is what will generate growth and income
Good content always wins in the end
Create 3 types of content - growth, authority building, relationship building
Use your 9 subtopics as areas to create content around
Impactful content is what will generate growth and income
The best content to create is content that would help your past self
Content creation is a skill, practice it to get good at it
Understand human psychology to create good content
Good content does 1 or more of 3 things: educate, entertain, inspire
Content creation is a skill, practice it to get good at it
Understand human psychology to create good content
Good content does 1 or more of 3 things: educate, entertain, inspire
Speak directly to your reader (use the words, “you” & “your” etc)
Keep your writing simple and easy to understand (5th-grade level or below)
Learn copywriting
Keep your writing simple and easy to understand (5th-grade level or below)
Learn copywriting
Social media is saying 1 thing in 1000 different ways
Don’t be afraid to repurpose old content (directly or repurpose the underlying message)
Focus on the hook
Don’t be afraid to repurpose old content (directly or repurpose the underlying message)
Focus on the hook
Good content comes from good ideas which come from good consumption + experience
Ensure your content is actionable
Show your personality & be authentic
Use your personal experiences and ideas for inspiration
Ensure your content is actionable
Show your personality & be authentic
Use your personal experiences and ideas for inspiration
Take inspiration from other people's content, but don’t copy it.
Don’t write in big bulk paragraphs.
Delete any words that don’t add to the message of the content
Don’t write in big bulk paragraphs.
Delete any words that don’t add to the message of the content
Writing is the basis of all content on all platforms - get good at it
Your content will represent you and your brand more than anything else online
Write as you talk - this isn’t English class.
Your content will represent you and your brand more than anything else online
Write as you talk - this isn’t English class.
Growth Advice:
Do cool shit
Consistency is absolutely crucial
Posting daily allows you to build momentum and improve faster
Build distribution methods with other accounts your size
Do cool shit
Consistency is absolutely crucial
Posting daily allows you to build momentum and improve faster
Build distribution methods with other accounts your size
Engaging under big accounts gets your name and face out there
When you’re engaging, treat each comment as a piece of content
Growth happens slowly and then all at once - you’ve got to commit to the long game
When you’re engaging, treat each comment as a piece of content
Growth happens slowly and then all at once - you’ve got to commit to the long game
It takes most brands 2 years to become “big” and “successful”
Become friends with other people doing the same thing
Double down on what is working
Become friends with other people doing the same thing
Double down on what is working
If your growth stagnates, change something
Continually learn more about your niche/craft to improve the value you can provide
The more time and effort you put into engaging, creating content, learning, and networking - the faster you’ll grow.
Continually learn more about your niche/craft to improve the value you can provide
The more time and effort you put into engaging, creating content, learning, and networking - the faster you’ll grow.
Virality isn’t the goal - it’s the by-product of the goal (posting good, valuable content consistently)
Social media platforms want you to grow - if you’re creating good content
Social media platforms want you to grow - if you’re creating good content
Replace the word “algorithm” with “people” (it’s not that the algorithm didn’t like your content, people didn’t like your content)
The first 1000 followers are the hardest.
Compounding starts to kick in around 10k followers and really starts to kick in at 50k followers
The first 1000 followers are the hardest.
Compounding starts to kick in around 10k followers and really starts to kick in at 50k followers
Broader content (books, habits, etc) is more likely to do well and get more growth
People follow people - show your personality.
Absolutely everyone can grow on social media - you’ve just got to create good enough content for long enough
People follow people - show your personality.
Absolutely everyone can grow on social media - you’ve just got to create good enough content for long enough
Networking Advice:
Never ask for something without giving.
Don’t use a copy & paste script
Remember, you’re talking to people - type as you talk.
Never ask for something without giving.
Don’t use a copy & paste script
Remember, you’re talking to people - type as you talk.
Only network with people whose content you like
Only network with people you would get along with in real life
Don’t just “network” - make friends
Only network with people you would get along with in real life
Don’t just “network” - make friends
Once you start a relationship, make sure you upkeep it.
Treat networking like any other relationship.
Treat networking like any other relationship.
Monetisation Advice:
More followers doesn’t always equal more money
The more of an impact you make, the more money you make
Make sure the problem you're solving is worth solving
More followers doesn’t always equal more money
The more of an impact you make, the more money you make
Make sure the problem you're solving is worth solving
Look for win-win situations.
Growth-based content is great for growth - but isn’t always great for monetisation
Treat your brand like a business and it’s much more likely to become one
Growth-based content is great for growth - but isn’t always great for monetisation
Treat your brand like a business and it’s much more likely to become one
Your brand is both traffic and social proof.
Provide free value before asking for anything
Build your email list
Provide free value before asking for anything
Build your email list
Whether you sell a product or service, make sure it’s good and does what you claim it will do
It’s easier to sell a $5000 service to 2 people than to sell a $100 product to 100 people.
Treat your content like the top of your funnel
It’s easier to sell a $5000 service to 2 people than to sell a $100 product to 100 people.
Treat your content like the top of your funnel
Longer form content builds more trust and authority - increasing the likelihood of selling
If you’re not getting inbound leads, do outreach.
If you don’t ask, you don’t get.
If you’re not getting inbound leads, do outreach.
If you don’t ask, you don’t get.
It’s not always smart to try to monetise as early as possible
As a personal brand, you can sell anything (courses, coaching, services, merch)
As a personal brand, you can sell anything (courses, coaching, services, merch)
So long as you’re providing value for free more frequently than you’re asking for a sale, nobody will care.
If you don’t know how to do something (build a funnel, grow your audience, etc) invest in a coach or course
If you don’t know how to do something (build a funnel, grow your audience, etc) invest in a coach or course
Thanks for reading!
If you enjoyed this;
• Drop me a follow @THEROSSHARKNESS if you're interested in chasing mastery & peak performance
• Click the link below to get 6 FREE trainings to help you build your audience, impact & income
brandbldr.co.uk
If you enjoyed this;
• Drop me a follow @THEROSSHARKNESS if you're interested in chasing mastery & peak performance
• Click the link below to get 6 FREE trainings to help you build your audience, impact & income
brandbldr.co.uk
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