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Here, I’ll explain Niching down, it’s importance and some keywords you can use to niche down successfully 👇
Here, I’ll explain Niching down, it’s importance and some keywords you can use to niche down successfully 👇
Niching down simply means targeting a specific category of people.
It explains why you should understand that you can’t sell to everybody especially in a competitive market but you can target a specific group and sell to them.
It is the best approach for increasing sales…
It explains why you should understand that you can’t sell to everybody especially in a competitive market but you can target a specific group and sell to them.
It is the best approach for increasing sales…
Niching down help you beat competition in a competitive market.
It entails showing a potential buyer that this particular product is best for you because it meets their exact needs.
For example;
If you need a red jersey for your school interhouse sport completion…
It entails showing a potential buyer that this particular product is best for you because it meets their exact needs.
For example;
If you need a red jersey for your school interhouse sport completion…
and you goto the market to get one, on getting to the market, you see a lot of Jersey sellers where;
1. Buy jerseys here
2. Buy red jerseys here
3. Buy male jerseys here
4. Buy red male jerseys here
As a guy looking for a red jersey, who will you buy from?
1. Buy jerseys here
2. Buy red jerseys here
3. Buy male jerseys here
4. Buy red male jerseys here
As a guy looking for a red jersey, who will you buy from?
This example perfectly explains niching down.
You can clearly see that there are 4 different jersey sellers but there are 2 that have the exact colour you want, and only one that has the exact one you are looking for with colour and gender specification.
You can clearly see that there are 4 different jersey sellers but there are 2 that have the exact colour you want, and only one that has the exact one you are looking for with colour and gender specification.
To understand this better, it doesn’t mean others won’t make sales. It simply means that you have reduced the competition from a broad or saturated category, and you now have a specific audience that anytime they come here to look for red male jerseys, you are the only option.
This is how to niche down effectively…
Say in a broad category with 10,000 general search.
1. Jersey sellers can bring 10,000 search results
2. Red jersey sellers can bring 3,000 search results
3. Male jersey sellers can bring 5,000 search results…
Say in a broad category with 10,000 general search.
1. Jersey sellers can bring 10,000 search results
2. Red jersey sellers can bring 3,000 search results
3. Male jersey sellers can bring 5,000 search results…
4. Red male jersey sellers can bring only 200 results.
You see that you’ll have very free competitors to deal with, which is 200 as against the broad 10,000 sellers.
This is how to niche down effectively. So find that population or category of people that will need your book…
You see that you’ll have very free competitors to deal with, which is 200 as against the broad 10,000 sellers.
This is how to niche down effectively. So find that population or category of people that will need your book…
and create a book specifically for them, explaining their problem & solutions to solve them.
This is a clear explanation on what niching down means to a beginner.
TOP RANKING NICHING DOWN TERMS 👇
Let’s examine some of the best ranking keywords to use when creating your title.
This is a clear explanation on what niching down means to a beginner.
TOP RANKING NICHING DOWN TERMS 👇
Let’s examine some of the best ranking keywords to use when creating your title.
1. For Beginners: With this, you are telling the buyer that this book is specially for novices who have no idea about the topic. So only those without idea will target your book.
2. For Seniors: As it explains, this will be a guide for only senior citizens in that field…
2. For Seniors: As it explains, this will be a guide for only senior citizens in that field…
Beginners won’t buy that book except they just need it for a reason.
3. For Old People: This will be a guide targeted to only old people so when potential buyers search, you will be getting more sales from the older sects.
4. For Men: You can write a book superficially for men
3. For Old People: This will be a guide targeted to only old people so when potential buyers search, you will be getting more sales from the older sects.
4. For Men: You can write a book superficially for men
using the jersey example above. This way, you’ll be winning more sales from all the men coming to look for that book or title.
5. For Women: This is the opposite of no. 4 above.
6. For Kids: This is a less saturated niching down keyword. While you write for old people, create
5. For Women: This is the opposite of no. 4 above.
6. For Kids: This is a less saturated niching down keyword. While you write for old people, create
room for kids too. A lot of people don’t write books for kids forgetting that kids also run into same kind of problems as adults, especially in health and self help niche.
YOU CAN ALSO ADD AGE BRACKET
7. For Women Over 50: With this you are specifically targeting women that…
YOU CAN ALSO ADD AGE BRACKET
7. For Women Over 50: With this you are specifically targeting women that…
are above the age of 50 so anytime a women above 50 years comes to search for that book or title, your book with this term will interest them more because they’ll feel like the information in the book is directed to them looking at enter age or gender.
8. For Men Over 40: This is a perfect opposite of no. 7 above. You can target only men above 40 or 50, depending on your research for the people who need the book as a solution.
9. For Kids Age 4-6: This way, you are showing the potential buyer that this book is the most…
9. For Kids Age 4-6: This way, you are showing the potential buyer that this book is the most…
accurate for your kids as long as they are within this age range. It’ll make the buyer feel like this is the best book for them.
10. Other Specific Qualities: You can use the qualities of a person or group of people to create a book for them.
This works perfectly for the…
10. Other Specific Qualities: You can use the qualities of a person or group of people to create a book for them.
This works perfectly for the…
self help niche. Like procrastination, health or habit disorders, syndromes, etc…
SECRET TO NOTE
Once you find a good topic or keyword, create atleast 5 books with it, using those terms explained above, as long as they are relevant to your book.
SECRET TO NOTE
Once you find a good topic or keyword, create atleast 5 books with it, using those terms explained above, as long as they are relevant to your book.
I hope this helps you understand niching down properly.
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Follow @legalnairatv and @EmmaBams1 for more great tips like this 👍
You are welcome 🤗
This account exists to help you grow online for FREE
Like, share and RT so more people will see this helpful thread.
Follow @legalnairatv and @EmmaBams1 for more great tips like this 👍
You are welcome 🤗
Meanwhile my cousin is saying good morning 🌞☀️🕺
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