14 Tweets Mar 02, 2023
🇮🇹 $MONC, owner of @Moncler and @stoneisland, reported a stronger than expected Q4 yesterday – showcasing the strength of luxury during tough times!
We have in this thread curated a few highlights from the earnings call and slide deck 🧵👇
"But this is not just about numbers"
1. The fourth quarter showed accelerating revenue growth despite the complex operating environment -although, the anniversaries of Moncler and Stone Island are more important:
2. Moncler celebrated its 70th anniversary with a takeover of Piazza Duomo in Milan, with over 18,000 people attending:
3. At $MONC, past achievements are celebrated, but planning for the future is most important:
4. The Moncler brand segment saw sequential revenue growth acceleration in all regions in Q4:
5. $MONC's online channels are growing very quickly:
6. As fast fashion retailers are scaling down its physical store networks, $MONC and the rest of the luxury players are building out super exclusive stores on prime locations around the world:
7. For example, this new $MONC store in Chengdu, China, is just incredible:
8. $MONC has had no problem raising prices:
9. As for Stone Island, which $MONC acquired in 2020/2021, growth was very strong in Q4:
10. $MONC is not looking to exploit the Stone Island brand by pushing margins, but rather to strengthen the brand for the long-term:
11. One way to do that is of course to open up new exclusive stores. Here's the new Stone Island store in Chicago:
12. Ruffini on margins - $MONC is not expecting higher margins than the current ~30%, and will continue its long-term strategy of investing heavily in their brands and infrastructure:
Bonus! If you haven't seen $MONC's recent collab with $MBG.DE, you have to check it out: mercedes-benz.com

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