In India, 99% of startups don't understand how to build products
I have built too many products in the last 2 years, honestly, I had more failures than wins,
Here are a few priceless lessons and observations that might help you to build better products:
I have built too many products in the last 2 years, honestly, I had more failures than wins,
Here are a few priceless lessons and observations that might help you to build better products:
1. Good products always communicate the purpose with clarity, with no big jargon is used, and they don't make the end-user think a lot.
Bad Products don't communicate the purpose it has, because the product itself hasn't figured it out.
Bad Products don't communicate the purpose it has, because the product itself hasn't figured it out.
2. Good products are like viruses, they travel faster, and one user keeps talking and bragging about it to the other user it only happens when the product is communicating its core use case.
3. Good products solve for one use case at the beginning and later on build/integrate multiple use cases, Bad products want to solve for 101 things in a single launch.
4. Good products look sexy irrespective of who their target audience is and where they come from.
Bad products don't focus on beauty, it uses the persona of the user as an excuse,. remember irrespective of where we come from, humans are attracted by beauty.
Bad products don't focus on beauty, it uses the persona of the user as an excuse,. remember irrespective of where we come from, humans are attracted by beauty.
5. There is a reason why people give a lot of offerings at larger temples compared to smaller temples.
It is because the experience they have in the temple changes how they perceive themselves.
It is because the experience they have in the temple changes how they perceive themselves.
6. When people are in large temples, it makes them feel small in their presence, hence they end up giving more.
7. Remember what brings a person to your product should be one use case, what keeps him can be multiple use cases. Ex: People get on cred to pay bills, what keeps them? there are diff reasons for this.
8. Good products are very selective in the features / LOB they launch as they want those features to solve for retention or monetization
9. Bad products always assume that building features will solve major product problems,
but in reality, they don't it makes the problem worse - Andrew chen calls this a feature fallacy you can see how the conversion looks like for bad products.
but in reality, they don't it makes the problem worse - Andrew chen calls this a feature fallacy you can see how the conversion looks like for bad products.
10. Good products have the ability to attract so much distribution, that they can turn products or businesses into features in their core products
Product like camera, music, and calendar are features now
Bad products will transition from a business to a feature in good products
Product like camera, music, and calendar are features now
Bad products will transition from a business to a feature in good products
11. Good Products are built from a deeper understanding of human behavior and
solve for engagement
Bad products are more focused on the transaction from the user, and they sacrifice engagement and the aspect of building a relationship with the user.
solve for engagement
Bad products are more focused on the transaction from the user, and they sacrifice engagement and the aspect of building a relationship with the user.
12. Good products are like movies - they come from good directors (Product managers)
they launch only one movie in a year or a year and a half, but it turns out to be a big hit.
Bad products are like short films - they launch so many films that rarely one becomes a hit.
they launch only one movie in a year or a year and a half, but it turns out to be a big hit.
Bad products are like short films - they launch so many films that rarely one becomes a hit.
13. Final thoughts: Good product is an outcome of the entire experience, not just the product experience
Onboarding, Customer support has to be well-cracked.
Onboarding, Customer support has to be well-cracked.
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