Here's 7 bonuses to improve your offers:
1. Money-back guarantee
2. Love it or leave it
3. Performance-based
4. Cash Unlock
5. Deadline or Bonus
6. Free + Commitment
7. No guarantee
And I tested them all so you don't have to.
Here are the pros and cons of each:
1. Money-back guarantee
2. Love it or leave it
3. Performance-based
4. Cash Unlock
5. Deadline or Bonus
6. Free + Commitment
7. No guarantee
And I tested them all so you don't have to.
Here are the pros and cons of each:
1) Money Back Guarantee
If you don't reach [outcome], you get your money back.
If you don't reach [outcome], you get your money back.
Pros:
- Gets a lot of leads
- Good for collecting lots of cash upfront
Cons:
- The leads aren't as good as other
- The clients you get aren't as understanding as you'd liek
- Gets a lot of leads
- Good for collecting lots of cash upfront
Cons:
- The leads aren't as good as other
- The clients you get aren't as understanding as you'd liek
2) Love-It-Or-Leave-It
Try it for [time] and if you don't like it you don't keep paying. If you love it, stay for [longer time].
Try it for [time] and if you don't like it you don't keep paying. If you love it, stay for [longer time].
Pros:
- Easier to sell
- Client commitment is higher, which increases likelihood of success
Cons:
- You may attract people that join just because of the guarantee
- May get clients in scarcity mode. They'll want results NOW
- Easier to sell
- Client commitment is higher, which increases likelihood of success
Cons:
- You may attract people that join just because of the guarantee
- May get clients in scarcity mode. They'll want results NOW
3) Performance Based
You make a percentage of every sale you get for your client.
You make a percentage of every sale you get for your client.
Pros:
- The easiest offer to sell out of the 7
- Totally depends on your skill. If you're good, you will make a lot of money
Cons:
- Clients are not as vested in you
- You get no cash upfront
- The easiest offer to sell out of the 7
- Totally depends on your skill. If you're good, you will make a lot of money
Cons:
- Clients are not as vested in you
- You get no cash upfront
4) Cash Unlock
You unlock cash or equity as you reach certain milestones for your client.
You unlock cash or equity as you reach certain milestones for your client.
Pros:
- Also an easy sell
- You get a lot of drive to deliver early on
Cons:
- Your payday depends on the client keeping their word
- Drive to deliver diminishes after you won what there was to win
- Also an easy sell
- You get a lot of drive to deliver early on
Cons:
- Your payday depends on the client keeping their word
- Drive to deliver diminishes after you won what there was to win
5) Deadline or Bonus
If you don't get X done by the deadline, you'll deliver X + Bonus.
Charge half upfront and half when you deliver.
Pros:
- Good at shifting the customer's thoughts from "how much does it cost?" to "what am I getting?"
- Makes it easier to trust you
If you don't get X done by the deadline, you'll deliver X + Bonus.
Charge half upfront and half when you deliver.
Pros:
- Good at shifting the customer's thoughts from "how much does it cost?" to "what am I getting?"
- Makes it easier to trust you
Cons:
- You may get stuck fulfilling for too long
- There is a chance the client pulls the plug in the project halfway through and you end up with half the payment
- You may get stuck fulfilling for too long
- There is a chance the client pulls the plug in the project halfway through and you end up with half the payment
6) Free + Commitment
Pay and if you commit to [tasks] you get your money back.
The goal is to get people to upsell into the backend.
Pay and if you commit to [tasks] you get your money back.
The goal is to get people to upsell into the backend.
Pros:
- Gets A LOT of leads
- Lots of cash upfront
- It's a fun challenge and makes people more invested in following through
Cons:
- The churn rate from people you upsell is high. Very high.
- Can be a logistical nightmare
- Gets A LOT of leads
- Lots of cash upfront
- It's a fun challenge and makes people more invested in following through
Cons:
- The churn rate from people you upsell is high. Very high.
- Can be a logistical nightmare
7) No Guarantee
Pros:
- Quality of leads tends to be excellent
- People stay for long
Cons:
- Very little leadflow
- It might be a long time before people convert
Pros:
- Quality of leads tends to be excellent
- People stay for long
Cons:
- Very little leadflow
- It might be a long time before people convert
That's all for today.
If you enjoyed this:
1) Retweet the top tweet so I know you like content like this and I can make more of it
2) Follow me @OneJKMolina for more content on audience monetization
If you enjoyed this:
1) Retweet the top tweet so I know you like content like this and I can make more of it
2) Follow me @OneJKMolina for more content on audience monetization
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