Shushant Lakhyani
Shushant Lakhyani

@shushant_l

14 Tweets Mar 06, 2023
He created his Youtube journey in 2012.
And he has given away over $10,000,000 to date.
Journey of the Beast of Youtube to 136,000,000 subscribers:
1. The Start
He started his journey on social media back in 2012.
He started off making gaming videos.
Later, he pivoted.
2. The Viral Rise
He started to gain traction.
The secret: A video titled "I counted to 100,000!"
3. Experimentation
He continued to experiment with different types of videos.
In one video, he counted to 100,000,
In another one, he gave away $10,000 to random strangers.
4. Take Off
In 2018, the channel really started to take off.
The secret: A video titled "I Gave $500,000 To Random People."
5. Multiple Channels
He started to expand his presence on other social media platforms.
He used these platforms to:
1. Promote his youtube videos
2. Connect with his audience
6. Giveaways
Differentiation factor: willingness to spend money on his videos.
He's given away cars, houses, and even private islands in some of his videos.
7. Charity
He uses his platform to raise money for charity.
He's raised millions of dollars for various causes.
Some causes are planting trees and feeding the hungry.
8. Team Trees
In 2019, he launched a philanthropic initiative called Team Trees.
The initiative's goal was to plant 20 million trees by the end of the year.
9. Successful Mission
The team was able to raise enough money to plant 20 million trees.
This initiative helped him gain more recognition and respect.
10. Collaboration
He uses his platform to help other creators grow their own audiences.
He's collaborated with several other YouTube stars.
11. Consistency
He posts videos on a regular schedule.
This helps his fans know when to expect new content.
It keeps them coming back for more.
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