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Here's a simple guide to creating an SEO topic cluster using the example of .....
"Tomatoes" ๐
Here's a simple guide to creating an SEO topic cluster using the example of .....
"Tomatoes" ๐
1/ First, determine your main topic, which in this case is tomatoes.
The goal is to create a set of pages about ๐ to establish your website as an expert in the field (in the tomatoes field ๐จโ๐พ)
The goal is to create a set of pages about ๐ to establish your website as an expert in the field (in the tomatoes field ๐จโ๐พ)
2/ Next, create a pillar page that broadly speaks about tomatoes.
This page should provide a simple definition, a few paragraphs, and a list of child/supporting cluster pages.
This page should provide a simple definition, a few paragraphs, and a list of child/supporting cluster pages.
3/ One cluster page should be dedicated to one subtopic related to ๐
Brainstorm related topics about tomatoes, such as
- The varieties: you can have one page per variety
- How to grow, plant, heal, ...: everything related to farming tomatoes
- How to cook, conserve, ...
Brainstorm related topics about tomatoes, such as
- The varieties: you can have one page per variety
- How to grow, plant, heal, ...: everything related to farming tomatoes
- How to cook, conserve, ...
4/ Once you have enough topics, analyze the SERP, create several articles, and publish them below the pillar page.
โ ๏ธ Avoid picking topics that are too similar and avoid mixing too many topics on one page (Dont speak about how to grow and heal on the same page)
โ ๏ธ Avoid picking topics that are too similar and avoid mixing too many topics on one page (Dont speak about how to grow and heal on the same page)
An important rule:
โก๏ธ One cluster page must answer a specific intent
โก๏ธ One cluster page must answer a specific intent
5/ Link the pillar page to every cluster page, and link every cluster page to the pillar.
Additionally, link cluster pages together when it makes sense.
This will enforce great internal linking and improve your SEO.
Additionally, link cluster pages together when it makes sense.
This will enforce great internal linking and improve your SEO.
6/ Voilร ! You now have a simple topic cluster about tomatoes.
Later, you can add more complexity with several content hubs, pillar pages, and related cluster pages.
(Let's say you want to speak about other veggies ๐ฅ)
Later, you can add more complexity with several content hubs, pillar pages, and related cluster pages.
(Let's say you want to speak about other veggies ๐ฅ)
Hope this guide helps you create an effective SEO topic cluster! ๐
Don't hesitate to like and retweet it ๐
Don't hesitate to like and retweet it ๐
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