So what's the difference between TikTok, Instagram Reels, and YouTube Shorts?
Pretty much everything from audiences to content styles.
Here is an exact breakdown:
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Pretty much everything from audiences to content styles.
Here is an exact breakdown:
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TIKTOK:
Organic-looking content works best (iPhone-level production).
Perfect for top of the funnel (Getting massive traffic).
Organic-looking content works best (iPhone-level production).
Perfect for top of the funnel (Getting massive traffic).
Easy to get started and get good at (all you need is a phone)
TERRIBLE for nurturing. Simply put it's algorithm sees all videos as different content pieces.
Meaning one of your videos can get 1.8 million views and the next one 1.2k.
TERRIBLE for nurturing. Simply put it's algorithm sees all videos as different content pieces.
Meaning one of your videos can get 1.8 million views and the next one 1.2k.
90% of your followers won't even see what you're posting because the algorithm pushes your content to random ppl (ideally to the fyp)
In terms of social proof, it's pretty weak.
100k TikTok followers do not worth close to the same as 100k IG followers.
In terms of social proof, it's pretty weak.
100k TikTok followers do not worth close to the same as 100k IG followers.
INSTAGRAM:
Instagram was built on aesthetics, and in today's world, it means the higher production value you have the better you'll do.
If you'd share an organic-looking video on IG it wouldn't do close as well as it would do on TikTok.
Instagram was built on aesthetics, and in today's world, it means the higher production value you have the better you'll do.
If you'd share an organic-looking video on IG it wouldn't do close as well as it would do on TikTok.
Film in 4k, have a decent mic and make sure your lighting is on point.
An Iphone 12+, cheap lavalier mic, and recording close to a window will do the job
An Iphone 12+, cheap lavalier mic, and recording close to a window will do the job
Instagram is a feed-based platform, which means the algorithm sees all your content together and pushes everything to your followers.
If your followers engage for example with your Reel, then it'll show it to more and more people.
For nurturing and converting it's hands down the best platform,
thanks to stories and the built-in dm feature.
thanks to stories and the built-in dm feature.
For social proof, it's somewhere in the middle.
Better than TikTok but ranks lower than YouTube.
So if you've got 100k REEL followers on IG it'll definitely make you more credible.
Better than TikTok but ranks lower than YouTube.
So if you've got 100k REEL followers on IG it'll definitely make you more credible.
YOUTUBE:
First of all, there is no point in posting JUST YouTube Shorts.
You need to mix it with a long form.
It'll take time to get any type of results from YouTube but once you win you win BIG.
It's certainly the best platform for social proof and nurturing.
First of all, there is no point in posting JUST YouTube Shorts.
You need to mix it with a long form.
It'll take time to get any type of results from YouTube but once you win you win BIG.
It's certainly the best platform for social proof and nurturing.
Watching a 10-minute YouTube video is worth the same as watching 15 TikToks.
Just imagine what a crazy funnel and CTAs you'd need to make someone watch 15 of your short-form videos.
Just imagine what a crazy funnel and CTAs you'd need to make someone watch 15 of your short-form videos.
For me, these are my priority list:
1: YouTube (because of the social proof, and building lasting connection with my audience)
2: Instagram (because it's amazing nurturing abilities)
3: TikTok (because it's mass traffic potential)
1: YouTube (because of the social proof, and building lasting connection with my audience)
2: Instagram (because it's amazing nurturing abilities)
3: TikTok (because it's mass traffic potential)
Want to grow your coaching, consulting, or agency business with short-form content? Check out: foryougrowth.com
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