Shushant Lakhyani
Shushant Lakhyani

@shushant_l

13 Tweets 2 reads Mar 15, 2023
He started as a freelancer.
Today, he is a social media magnate.
The journey of Ali Abdaal from $0 to $4.6M using social media:
1. Revenue stats:
2017 -> $2.27
2018 -> $24,615
2019 -> $130,091
2020 -> $1.2M
2021 -> $4M
2022 -> $4.6M
2. Youtube channel statistics:
2017 -> 65 videos -> 1600 subscribers
2018 -> 85 videos -> 125K subscribers
2019 -> 64 videos -> 487K subscribers
2020 -> 104 videos -> 1.3M subscribers
2021 -> 86 videos and 12 shorts -> 2.5M subs
2022 -> 58 videos and 25 shorts -> 3.6M subs
3. The Blog
He started his blogging journey in 2016.
He uses Ghost to host his blog.
4. The Start
At the start of his youtube journey, he posted videos of his life as a medical student and educational content to sell 6med courses.
5. First Viral Video
In 2018, his video on 'How to study for exams' became viral and fueled his growth.
6. Deep Dive
In 2021, he started his podcast channel called 'Deep Dive with Ali Abdaal' where he interviewed many famous YouTubers.
7. Quitting his job
In 2022, Ali quit his Doctor's job to become a full-time YouTuber.
8. Monetisation
He has monetized his youtube channel via 12 income streams:
1. Youtube Adsense
2. Amazon associates
3. Affiliate income
4. Youtube sponsorships
5. Email newsletter
6. Podcast AdSense and brand deals
7. IG + Tiktok
8. Merch
9. Digital Products
10. Skillshare
9. Monetisation
There are 2 more revenue streams:
11. Seld-hosted content
12. Cohort courses
Sources: Ali Abdaal's Youtube channel and Socialblade
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