For those who don't know what I do for a living...
Here it is:
I'm a sales copywriter by trade, and a Fractional CMO to information marketing businesses.
I help scale successful info businesses - with validated offers - from low-6, to crack 7 figures.
🧵
Here it is:
I'm a sales copywriter by trade, and a Fractional CMO to information marketing businesses.
I help scale successful info businesses - with validated offers - from low-6, to crack 7 figures.
🧵
/1
Will share what this process looks like - but first a bit on who I am and what I've done.
I cut my teeth in the old school Direct Response Copywriting game.
Hand-copying old sales letters, private mentorship, low-ticket clients, and writing everything under the sun.
Will share what this process looks like - but first a bit on who I am and what I've done.
I cut my teeth in the old school Direct Response Copywriting game.
Hand-copying old sales letters, private mentorship, low-ticket clients, and writing everything under the sun.
2/
As my skills progressed, I soon realized:
I was an *asset* to businesses. Not an expense.
I started taking more responsibility over campaigns - writing all sorts of assets, in dozens of niches.
10k word sales letters, 30-min. VSLs, 20+ emails in a launch campaign.
Etc.
As my skills progressed, I soon realized:
I was an *asset* to businesses. Not an expense.
I started taking more responsibility over campaigns - writing all sorts of assets, in dozens of niches.
10k word sales letters, 30-min. VSLs, 20+ emails in a launch campaign.
Etc.
3/
Done right - and with countless tests - this led to real client ROI.
After dozens more industries, niches, and sub-genres, I started charging what my skills were now worth.
$50 turned to $500, to $5,000, double that (and then some) over the years for single copy packages.
Done right - and with countless tests - this led to real client ROI.
After dozens more industries, niches, and sub-genres, I started charging what my skills were now worth.
$50 turned to $500, to $5,000, double that (and then some) over the years for single copy packages.
4/
Working with everyone from small, random-niche solopreneurs, to global B2B SaaS, to Microsoft...
I learned a thing or two about what copy IS.
What works in the real world, how to persuade, how to convert.
This led to taking even more responsibility than just copy.
Working with everyone from small, random-niche solopreneurs, to global B2B SaaS, to Microsoft...
I learned a thing or two about what copy IS.
What works in the real world, how to persuade, how to convert.
This led to taking even more responsibility than just copy.
5/
I started taking on larger projects; more responsibility.
Guiding launch campaigns, executing customer journey flows, optimizing revenue centers.
Working w/ course creators in countless industries.
Dozens of industries/niches & hundreds of thousands in client ROI later..
I started taking on larger projects; more responsibility.
Guiding launch campaigns, executing customer journey flows, optimizing revenue centers.
Working w/ course creators in countless industries.
Dozens of industries/niches & hundreds of thousands in client ROI later..
5/
I started taking on larger projects; more responsibility.
Guiding launch campaigns, executing customer journey flows, optimizing revenue centers.
Working w/ course creators in countless industries.
Dozens of industries/niches & hundreds of thousands in client ROI later..
I started taking on larger projects; more responsibility.
Guiding launch campaigns, executing customer journey flows, optimizing revenue centers.
Working w/ course creators in countless industries.
Dozens of industries/niches & hundreds of thousands in client ROI later..
6/
My track record, client testimonials, and case studies started stacking up.
I've dialed processes, research/messaging frameworks, copy deliverables, and implementation:
For expert/authority brands sharing their expertise via online courses, membership sites & communities.
My track record, client testimonials, and case studies started stacking up.
I've dialed processes, research/messaging frameworks, copy deliverables, and implementation:
For expert/authority brands sharing their expertise via online courses, membership sites & communities.
7/
So now, rather than selling DR copy & moving on...
I build long-term strategic direction for clients.
I advise, package offers, implement copy structures.
I test, tweak & CRO funnels w/ them. I leverage their team/resources (+ mine) to do so.
It's a collaborative effort.
So now, rather than selling DR copy & moving on...
I build long-term strategic direction for clients.
I advise, package offers, implement copy structures.
I test, tweak & CRO funnels w/ them. I leverage their team/resources (+ mine) to do so.
It's a collaborative effort.
7/
So now, rather than selling DR copy & moving on...
I build long-term strategic direction for clients.
I advise, package offers, implement copy structures.
I test, tweak & CRO funnels w/ them. I leverage their team/resources (+ mine) to do so.
It's a collaborative effort.
So now, rather than selling DR copy & moving on...
I build long-term strategic direction for clients.
I advise, package offers, implement copy structures.
I test, tweak & CRO funnels w/ them. I leverage their team/resources (+ mine) to do so.
It's a collaborative effort.
8/
I view myself as a partner to their mission.
We align incentives, to mutually commit to growth.
Their ROI is my ROI.
And I only commit to brands who I believe I can transform and improve - who have something ethically valuable to offer the world.
I view myself as a partner to their mission.
We align incentives, to mutually commit to growth.
Their ROI is my ROI.
And I only commit to brands who I believe I can transform and improve - who have something ethically valuable to offer the world.
9/
If you made it this far, and have a brand with:
- a validated offer customers love,
- the ability to fulfill it consistently, and
- the resources to scale & grow,
I'd love to chat. My DMs are always open, and you can book my time here if it's a fit:
motiveinmotion.com
If you made it this far, and have a brand with:
- a validated offer customers love,
- the ability to fulfill it consistently, and
- the resources to scale & grow,
I'd love to chat. My DMs are always open, and you can book my time here if it's a fit:
motiveinmotion.com
10/
Feel free to share this with someone you know, who could leverage our process.
Likes, Retweets & Shares are helpful to reach more of those mentioned above
Cheers! Let me know how I can help you by reaching out directly,
E
#salescopywriting #fractionalCMO #directresponse
Feel free to share this with someone you know, who could leverage our process.
Likes, Retweets & Shares are helpful to reach more of those mentioned above
Cheers! Let me know how I can help you by reaching out directly,
E
#salescopywriting #fractionalCMO #directresponse
11/
When clients effectively leverage our skillsets, utilize our strategy, test out our copy variants, and follow through long-term...
This is what it looks like:
When clients effectively leverage our skillsets, utilize our strategy, test out our copy variants, and follow through long-term...
This is what it looks like:
12/
The messages we send to these niche audience resonate so well, because:
- We target them with out proprietary PCD (Perfect Customer Document),
- Pull out their deep pains and psychographics,
- Leverage them onto the product for sale, and
- Followup with angles that convert
The messages we send to these niche audience resonate so well, because:
- We target them with out proprietary PCD (Perfect Customer Document),
- Pull out their deep pains and psychographics,
- Leverage them onto the product for sale, and
- Followup with angles that convert
13/
Over my years of doing this, I've also used Upwork to connect with hundreds of clients, in dozens of industries, stimulating hundreds of thousands of dollars in ROI for them.
I've earned over $210,000 with a 100% Success Score - and it's just one of my lead gen. channels.
Over my years of doing this, I've also used Upwork to connect with hundreds of clients, in dozens of industries, stimulating hundreds of thousands of dollars in ROI for them.
I've earned over $210,000 with a 100% Success Score - and it's just one of my lead gen. channels.
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