Why can't some websites keep rankings?
We can't know every reason with 100% accuracy BUT...
here are my personal experiences ๐งต
We can't know every reason with 100% accuracy BUT...
here are my personal experiences ๐งต
The first factor is given by their organization.
It's natural to lose positions but you should monitor it.
Many websites grow comfortable and don't update or improve anything.
Good times create weak websites!
It's natural to lose positions but you should monitor it.
Many websites grow comfortable and don't update or improve anything.
Good times create weak websites!
Not monitoring or reporting problems is a big issue.
Unless your only goal is flipping a website, you want to keep it safe.
#SEO is way harder now than 10 years ago, so you can imagine how important processes are.
Unless your only goal is flipping a website, you want to keep it safe.
#SEO is way harder now than 10 years ago, so you can imagine how important processes are.
This can be easily fixed with good systems in place and the right culture.
So:
1. SEO is a marathon, not a spring
2. Data must be used when necessary
3. Simple is often better than complex
4. High quality is expensive
5. Patience is key
So:
1. SEO is a marathon, not a spring
2. Data must be used when necessary
3. Simple is often better than complex
4. High quality is expensive
5. Patience is key
Once you document your processes and master basic management, it's already something.
Again, that is unless you want to short your website on the first occasion.
And that's something that can't work if you want to keep your assets.
Again, that is unless you want to short your website on the first occasion.
And that's something that can't work if you want to keep your assets.
The other thing that comes often is quality.
Ok, good and bad are relative but c'mon, there are objective cases.
A thin page that doesn't satisfy user intent can't be quality.
And you should understand how to improve "quality" in terms of leaving users satisfied.
Ok, good and bad are relative but c'mon, there are objective cases.
A thin page that doesn't satisfy user intent can't be quality.
And you should understand how to improve "quality" in terms of leaving users satisfied.
This can't be really measured as you only have proxies, such as:
- Time on page
- Actions/Events
- Bounces
And again, it's all relative, a low time on page can be very good in some cases!
That's why I don't use these metrics at all.
- Time on page
- Actions/Events
- Bounces
And again, it's all relative, a low time on page can be very good in some cases!
That's why I don't use these metrics at all.
Something more "qualitative" such as heatmaps in MS Clarity are better.
You see what's wrong with your website without using rigid metrics.
More manual work for you but better insights.
You see what's wrong with your website without using rigid metrics.
More manual work for you but better insights.
For content, quality is even harder.
The surefire ways to improve your output are:
- Unique visuals, of any type
- Unique information (not available on Google or very rare or new)
- Mentioning actually relevant sources
- Using influencers/experts
The surefire ways to improve your output are:
- Unique visuals, of any type
- Unique information (not available on Google or very rare or new)
- Mentioning actually relevant sources
- Using influencers/experts
But quality isn't enough to rank.
Google ranks bad websites all time, so it can't be the only factor.
Having a good pace of link acquisition is also necessary.
But that's obvious, I don't think this is even a discussion...
Google ranks bad websites all time, so it can't be the only factor.
Having a good pace of link acquisition is also necessary.
But that's obvious, I don't think this is even a discussion...
Even with all the links of the world, you need to meet the intent to safeguard your money.
It can shift or change, so you need to audit your content consistently.
You can't optimize in advance, but you can react as soon as possible.
It can shift or change, so you need to audit your content consistently.
You can't optimize in advance, but you can react as soon as possible.
The way I like the most is teaching everyone in the organization to value quality.
Document information, write it down and expand on the research.
This is not for everyone, it's only for larger budgets and for the most ambitious.
Document information, write it down and expand on the research.
This is not for everyone, it's only for larger budgets and for the most ambitious.
In the long term (>5Y) you can notice who did their homework.
Ranking for 2-3 years is cool, now do it for 5 or more in a row.
It's not possible in some industries but again, there are cases...
Ranking for 2-3 years is cool, now do it for 5 or more in a row.
It's not possible in some industries but again, there are cases...
The problem with finding a root cause is that SERPs can be very different.
That's why you need to test and check what SERPs hint.
There is no universal rule, everything should be tailored.
That's why you need to test and check what SERPs hint.
There is no universal rule, everything should be tailored.
Technical SEO becomes a limit for your growth once you are quite big.
This is often not the reason why many websites stop or fail.
I've found strategy and competitive advantage to be the most common causes.
This is often not the reason why many websites stop or fail.
I've found strategy and competitive advantage to be the most common causes.
You see that all the time with the average affiliate website.
Most of them get hit after some time, so you'd better start slow and build quality.
This isn't cheap or for anyone, because ranking is by default a competition.
Most of them get hit after some time, so you'd better start slow and build quality.
This isn't cheap or for anyone, because ranking is by default a competition.
Speaking of which, internal linking is often suboptimal.
This is another common area of optimization.
And yeah, random internal links do no good for your website!
This is another common area of optimization.
And yeah, random internal links do no good for your website!
Now, the monitoring part can be solved by Analytics, but for the rest, you need your usual SEO work.
Data won't save your content from decay if you don't have a good team.
Never underestimate the foundations.
Data won't save your content from decay if you don't have a good team.
Never underestimate the foundations.
There are cases where Google can hit you for no reason.
Usually, there is a reason.
But it can happen that everything's good and you just need to wait.
In such cases, don't panic and investigate (and wait for the rollout).
Usually, there is a reason.
But it can happen that everything's good and you just need to wait.
In such cases, don't panic and investigate (and wait for the rollout).
If you want to know more about Analytics and processes, you can purchase my ebook:
marcogiordano96.gumroad.com
marcogiordano96.gumroad.com
Follow me for threads, tips, and case studies (coming soon) about SEO, content, and Python/data.
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