Just finished #selllikecrazy by @sabrisuby and I gotta say, the best marketing book out there!
Here are 7 key lessons I never would have learned if I hadn’t jumped on this book 2 weeks ago.
Here are 7 key lessons I never would have learned if I hadn’t jumped on this book 2 weeks ago.
1: Think like a billionaire
Subi uses the Pareto principal to reveal a secret.
64% of your income will come from 4% of your customers. So focus on finding that 4%. Solve their “I’m drowning!” problem and they will follow you anywhere.
But, how do you find them?
Subi uses the Pareto principal to reveal a secret.
64% of your income will come from 4% of your customers. So focus on finding that 4%. Solve their “I’m drowning!” problem and they will follow you anywhere.
But, how do you find them?
2: Create your dream buyer
Your dream buyer (or Avatar) be defined down to their breakfast and favorite workout! Know them inside and out, what drives them, their dreams, desires, fears, and subconscious needs.
Then, write every word of copy to that one individual.
Your dream buyer (or Avatar) be defined down to their breakfast and favorite workout! Know them inside and out, what drives them, their dreams, desires, fears, and subconscious needs.
Then, write every word of copy to that one individual.
3: Create the perfect bait
Craft an offer that speaks directly to your dream buyer, that points out their pain points with such precision that they can't ignore you.
Then, give them the smallest taste of the life-changing value that you are offering. A report, quiz, or ebook.
Craft an offer that speaks directly to your dream buyer, that points out their pain points with such precision that they can't ignore you.
Then, give them the smallest taste of the life-changing value that you are offering. A report, quiz, or ebook.
4: The Godfather strategy
Once you have them hooked with your free content, then you make them an offer they cannot refuse.
Tighten the screws of their pain points, show them how you have helped others like them, and offer them a their dreams on a silver platter.
Once you have them hooked with your free content, then you make them an offer they cannot refuse.
Tighten the screws of their pain points, show them how you have helped others like them, and offer them a their dreams on a silver platter.
5: The Magic Lantern
But, there are some who won't listen just yet. After all, you have to know you have a problem to want to solve it.
So use the magic of a email thread to show them the way. Show the problem through more free (and very valuable) content to build trust.
But, there are some who won't listen just yet. After all, you have to know you have a problem to want to solve it.
So use the magic of a email thread to show them the way. Show the problem through more free (and very valuable) content to build trust.
6: Sell like a doctor!
Stop being so salesmany... (It's a word, I swear!)
If you really want to sell like crazy, you need to understand your customer before you prescribe the cure. Take notes, listen close, and speak to them on every single pain point that the mentioned!
Stop being so salesmany... (It's a word, I swear!)
If you really want to sell like crazy, you need to understand your customer before you prescribe the cure. Take notes, listen close, and speak to them on every single pain point that the mentioned!
7: Email is king
And finally, Email is still absolutely killing it, and Suby lays out 2 reasons.
1: They are YOUR audience. The only thing stopping your emails from getting out is you.
2: You speak to each and every customer, without having to fight for their attention.
And finally, Email is still absolutely killing it, and Suby lays out 2 reasons.
1: They are YOUR audience. The only thing stopping your emails from getting out is you.
2: You speak to each and every customer, without having to fight for their attention.
These seven lessons that I learned from Sabri Suby and the years of experience that he has condensed down into a short, fun, and easy to read book.
If you need to sell something, you have to read this first.
If you don't, someone who does just might out sell you soon.
If you need to sell something, you have to read this first.
If you don't, someone who does just might out sell you soon.
There are many threads like this, but this one is special for 3 reasons.
1. A human (me) spent way too long writing it.
2. I (@ForTheAware) has other valuable content like this.
3. I would love for you to RT the tweet below to show your friends how to sell like crazy.
1. A human (me) spent way too long writing it.
2. I (@ForTheAware) has other valuable content like this.
3. I would love for you to RT the tweet below to show your friends how to sell like crazy.
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