Most people suck at marketing.
But if you read these 10 marketing books, I guarantee you won’t:
But if you read these 10 marketing books, I guarantee you won’t:
1. Ogilvy On Advertising by David Ogilvy
Ogilvy is a master at writing, his sales letter generated 100's of millions of dollars.
What you'll learn → Master the art of effective copywriting.
Ogilvy is a master at writing, his sales letter generated 100's of millions of dollars.
What you'll learn → Master the art of effective copywriting.
2. Influence by Robert Cialdini
A New York Times bestseller and Forbes smartest business book.
What you'll learn → How to use the 7 influence principles to get customers to say yes.
A New York Times bestseller and Forbes smartest business book.
What you'll learn → How to use the 7 influence principles to get customers to say yes.
3. Hacking Growth by Sean Ellis & Morgan Brown
Written by the top marketers from Drop-Box & Shopify.
What you'll learn → Use growth marketing principles and tactics for business growth.
Written by the top marketers from Drop-Box & Shopify.
What you'll learn → Use growth marketing principles and tactics for business growth.
4. Shoe Dog by Phil Knight
Lessons from one of the top brands of all time: Nike.
What you'll learn → Lessons on how to understand, use and live the aspects of brand marketing.
Lessons from one of the top brands of all time: Nike.
What you'll learn → Lessons on how to understand, use and live the aspects of brand marketing.
5. Breakthrough Advertising by Gene Schwartz’s
The bible of copywriting. This book was so rare that used copies sold for $400.
What you'll learn → Why people buy and craft the perfect marketing message to make it happen.
The bible of copywriting. This book was so rare that used copies sold for $400.
What you'll learn → Why people buy and craft the perfect marketing message to make it happen.
6. Product-Led Growth by Wes Bush
Perfect for SaaS product marketing and growth.
What you'll learn → Pick your product business model, optimize your user experience, reducing churn.
Perfect for SaaS product marketing and growth.
What you'll learn → Pick your product business model, optimize your user experience, reducing churn.
7. Building A Story Brand by Donald Miller
A must-read for building brands/products/
What you'll learn → Create a brand story that'll inspire customers to fall in love with your brand/products.
A must-read for building brands/products/
What you'll learn → Create a brand story that'll inspire customers to fall in love with your brand/products.
8. Permission Marketing by Seth Godin
This is one of his best work.
What you'll learn → Offer value to turn strangers into customers.
This is one of his best work.
What you'll learn → Offer value to turn strangers into customers.
9. Buyology by Martin Lindstrom
Based on Lindstrom's neuro-marketing studies.
What you'll learn → Become familiar with all aspects of neuroscience that influence customers buying decisions.
Based on Lindstrom's neuro-marketing studies.
What you'll learn → Become familiar with all aspects of neuroscience that influence customers buying decisions.
10. Everybody Writes by Ann Handley
The best practical guide on content marketing.
What you'll learn → Use content to communicate effectively, so you can attract and retain customers in the long run.
The best practical guide on content marketing.
What you'll learn → Use content to communicate effectively, so you can attract and retain customers in the long run.
BONUS: 11. The 1-Page Marketing Plan by Allan Dib
"Warning: Do not read this book if you hate money.” - Allan Dib
What you'll learn → How to deal with competition, pricing, and get great marketing results on a budget.
"Warning: Do not read this book if you hate money.” - Allan Dib
What you'll learn → How to deal with competition, pricing, and get great marketing results on a budget.
TL;DR:
10 books to master marketing:
1/ Influence
2/ Buyology
3/ Shoe Dog
4/ Hacking Growth
5/ Everybody Writes
6/ Product-Led Growth
7/ Permission Marketing
8/ Ogilvy On Advertising
9/ Building A Story Brand
10/ Breakthrough Advertising
11/ The 1-Page Marketing Plan
10 books to master marketing:
1/ Influence
2/ Buyology
3/ Shoe Dog
4/ Hacking Growth
5/ Everybody Writes
6/ Product-Led Growth
7/ Permission Marketing
8/ Ogilvy On Advertising
9/ Building A Story Brand
10/ Breakthrough Advertising
11/ The 1-Page Marketing Plan
If you enjoyed this thread:
• Follow me @albadawee on my journey from 0 → $1M.
• Like/Comment/ RT to help your friends up their Marketing game.
• Follow me @albadawee on my journey from 0 → $1M.
• Like/Comment/ RT to help your friends up their Marketing game.
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