Tesla has started a price war between battery and internal combustion engine cars, and it's just getting started🧵
Last year Tesla's Model Y became one of the top three SUVs in America, even though it cost more than twice as much as the RAV4 and Honda CR-V. After Tesla's 5th round of price cuts in 2023, that cost barrier has been reduced to a speed bump 2/
bloomberg.com
bloomberg.com
Tesla has cut the price of the Model Y by 24% this year. That's unheard of for such a high-volume vehicle in its prime. The closest analogue might be Ford's 28% Model T price cut in 1920 when mass production was still in its infancy 3/
bloomberg.com
bloomberg.com
After Tesla's 24% price drop — plus the new US EV credit —the Model Y now costs $5,300 less than the average price paid for a new car in the US 4/
bloomberg.com
bloomberg.com
Will prices rebound after the Model 3 and Model Y refreshes, like they did after Model S and Model X prices bottomed out in 2020, or have we entered the next phase of EV competition? 5/
bloomberg.com
bloomberg.com
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