I spent $3,150,000 on Google so far in 2022
(so you don't have to)
and here are some interesting takeaways
//Google Ads Thread//
(so you don't have to)
and here are some interesting takeaways
//Google Ads Thread//
#1
Google is rapidly moving away from keyword-based targeting to more audience-based
Keywords & Search Terms are becoming less relevant BUT this shouldn't kill your profits
Key --> Start utilizing more audience lists
Google is rapidly moving away from keyword-based targeting to more audience-based
Keywords & Search Terms are becoming less relevant BUT this shouldn't kill your profits
Key --> Start utilizing more audience lists
#2
Duplication in conversions is becoming more and more prevalent across accounts
(yes even w/ conversions set to "one")
Key --> Make sure you have the correct "duplication prevention code" added to your conversion actions
Duplication in conversions is becoming more and more prevalent across accounts
(yes even w/ conversions set to "one")
Key --> Make sure you have the correct "duplication prevention code" added to your conversion actions
#3
Please don't give Google the ability to fuck w/ your accounts
Automation is THE thing right now and yes you should maximize it, but Google is not ready yet to make every single decision for your account
Key --> make sure "auto-recommendations" are turned off
Please don't give Google the ability to fuck w/ your accounts
Automation is THE thing right now and yes you should maximize it, but Google is not ready yet to make every single decision for your account
Key --> make sure "auto-recommendations" are turned off
#4
Google Ads takes time to get going
Very rarely you're able to start off with $$$$s of spend a day and see amazing results within the first couple of days
(unless you've had success in the past and are a huge brand)
Key --> Don't judge performance outright for 60-90 days
Google Ads takes time to get going
Very rarely you're able to start off with $$$$s of spend a day and see amazing results within the first couple of days
(unless you've had success in the past and are a huge brand)
Key --> Don't judge performance outright for 60-90 days
#5
Competitors are truly your best friend when it comes to Google
If you have no competitors = something is wrong
I want to see competitors around your offer/product
This allows us to maximize your USP (NEED ONE) + test traffic strategies
Key --> Don't shy away from comp
Competitors are truly your best friend when it comes to Google
If you have no competitors = something is wrong
I want to see competitors around your offer/product
This allows us to maximize your USP (NEED ONE) + test traffic strategies
Key --> Don't shy away from comp
that's it for today, just a couple of thoughts I wanted to share with you
<Keywords v Audiences>
<Conversion Duplication>
<Automation Control>
<Evergreen Thoughts>
<Competition Is Good>
if you have any questions drop them below
<Keywords v Audiences>
<Conversion Duplication>
<Automation Control>
<Evergreen Thoughts>
<Competition Is Good>
if you have any questions drop them below
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Join 700+ other eCommerce & SaaS brands & marketers in my free Google Ads community
Join here: gadsmasterclass.com
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