Internet marketer looking to influence people to buy your offer?
Read these 6 tips:π§΅
Read these 6 tips:π§΅
First of all.
It's not manipulation.
What do I mean?
Provided your offer can really help people improve their lives...
Then you should do everything humanly possible to help them get your offer.
Help them Win.
And you yourself would win too.
It's not manipulation.
What do I mean?
Provided your offer can really help people improve their lives...
Then you should do everything humanly possible to help them get your offer.
Help them Win.
And you yourself would win too.
So if you're selling a shitty offer...
Or you're just looking for an avenue to scam people
Then please don't use it.
Yikes...Ponzi schemes have used this in the past.
And they even keep using it.
Hopefully you use this for good.
Okay?
Let's proceed.
Or you're just looking for an avenue to scam people
Then please don't use it.
Yikes...Ponzi schemes have used this in the past.
And they even keep using it.
Hopefully you use this for good.
Okay?
Let's proceed.
1. Reciprocity.
This life is super transactional.
If you don't agree... It's fine.
But if you really look at it...
This life is just Give and Take.
Nothing is ever Free.
Even Christ gave his life for us.
So we should give our lives to him. Haha.
So how?
This life is super transactional.
If you don't agree... It's fine.
But if you really look at it...
This life is just Give and Take.
Nothing is ever Free.
Even Christ gave his life for us.
So we should give our lives to him. Haha.
So how?
How can I apply this Reciprocity thing to my business.
Well it's simple.
You have to make people owe you.
Or to rephrase....
You have to make people largely feel indebted to you.
So that when you ask them to do something for you...
They do it almost immediately.
Well it's simple.
You have to make people owe you.
Or to rephrase....
You have to make people largely feel indebted to you.
So that when you ask them to do something for you...
They do it almost immediately.
And the only way for that to happen is ....
Give immensely without asking first.
A very practical example is with people who create valuable contents.
They create lots of valuable content for free consistently.
That eventually people feel largely indebted...
Give immensely without asking first.
A very practical example is with people who create valuable contents.
They create lots of valuable content for free consistently.
That eventually people feel largely indebted...
That they just have to...
>Retweet..
>like.
>Refer you.
>and eventually buy whatever you're selling.
But emphasis should be on the word 'Valuable'
They should be practical and really helpful to them for you to increase the large feeling of being (indebted)
You dig?
>Retweet..
>like.
>Refer you.
>and eventually buy whatever you're selling.
But emphasis should be on the word 'Valuable'
They should be practical and really helpful to them for you to increase the large feeling of being (indebted)
You dig?
Maybe you don't understand...
Okay let's imagine your friend gives you 100k for free when you really need it...
Wouldn't you feel indebted to him/her?
I bet you would.
It's normal human nature.
And if that friend has any situation or gets into any sort of Jam.
I'm....
Okay let's imagine your friend gives you 100k for free when you really need it...
Wouldn't you feel indebted to him/her?
I bet you would.
It's normal human nature.
And if that friend has any situation or gets into any sort of Jam.
I'm....
Sure you would do anything in your power to see how you could help.
Because you want to Reciprocate.
And that's why people do things like:
>Gifting their project supervisors
> Gifting their customers
>Having super nice customer service e.t.c
I remember the other day...
Because you want to Reciprocate.
And that's why people do things like:
>Gifting their project supervisors
> Gifting their customers
>Having super nice customer service e.t.c
I remember the other day...
I gave a guy 1k just because of how he attended to me.
I mean it's rare these days...
To even get good customer service.
I just felt I should reciprocate.
It's a normal human feeling.
So in terms of your online business...
Here are a few things you can do to leverage on this.
I mean it's rare these days...
To even get good customer service.
I just felt I should reciprocate.
It's a normal human feeling.
So in terms of your online business...
Here are a few things you can do to leverage on this.
>Create valuable/helpful contents consistently
> Create a free gift for them upon entry(it could be a lead magnet)
> Make sure your lead magnet is very valuable
>Gift valuable items
(i.e an inspirational video, A free training or document)
Hope you dig?
> Create a free gift for them upon entry(it could be a lead magnet)
> Make sure your lead magnet is very valuable
>Gift valuable items
(i.e an inspirational video, A free training or document)
Hope you dig?
Just for clarity...
You don't need to sweat it when creating a valuable lead magnet.
Just look for what your competitors are doing...
Or look at what the top guys in your industry are doing.
Then Model it and add your sauce... Okay?
And you don't need to over gift.
Why?...
You don't need to sweat it when creating a valuable lead magnet.
Just look for what your competitors are doing...
Or look at what the top guys in your industry are doing.
Then Model it and add your sauce... Okay?
And you don't need to over gift.
Why?...
So that they don't get overwhelmed.
And think:" this guy doesn't care about me...
"He just wants me to buy his training."
Again...
model top people in your industry and see how they do this.
Now let's move to the next one.
And think:" this guy doesn't care about me...
"He just wants me to buy his training."
Again...
model top people in your industry and see how they do this.
Now let's move to the next one.
2. Authority.
When people see you as an authority...
Immediately they Respect you and see you as an expert.
And there are symbols that communicate authority.
I.e : uniforms/appearance
That's why we respect Army officers, doctors e.t.c
When people see you as an authority...
Immediately they Respect you and see you as an expert.
And there are symbols that communicate authority.
I.e : uniforms/appearance
That's why we respect Army officers, doctors e.t.c
Other symbol that connotes authority is...
>Environment.
I.e : when a priest or pastor stands on the pulpit in church he's very visible as an authority.
Dig?
But how can you apply all this to your business.
Let's see.
>Environment.
I.e : when a priest or pastor stands on the pulpit in church he's very visible as an authority.
Dig?
But how can you apply all this to your business.
Let's see.
Your appearance.
That's why you should take your personal branding seriously.
How people perceive you is all that matters...
So if your profile picture is giving SAPA/poverty vibes...
How would people think you're an expert at teaching people how to make money?
Or...
That's why you should take your personal branding seriously.
How people perceive you is all that matters...
So if your profile picture is giving SAPA/poverty vibes...
How would people think you're an expert at teaching people how to make money?
Or...
If you're a fitness instructor.
And you're stupendously fat.
Would people really see you as an authority?
Or if you're a ghostwriter
And you just have 20 followers
Would people see you as an expert?
Think about all this.
And know that your appearance 100% matters.
Okay?
And you're stupendously fat.
Would people really see you as an authority?
Or if you're a ghostwriter
And you just have 20 followers
Would people see you as an expert?
Think about all this.
And know that your appearance 100% matters.
Okay?
Another way to increase perception of authority is...
Your Words.
Yes... WORDS.
An expert in an industry communicates a certain way.
And if you can communicate in a similar way. You're an expert
So your words should give you away as an expert.
Not someone desperate to...
Your Words.
Yes... WORDS.
An expert in an industry communicates a certain way.
And if you can communicate in a similar way. You're an expert
So your words should give you away as an expert.
Not someone desperate to...
Make a sale.
So speak the right language.
So you can be perceived as an authority.
Another one...
Is your social media presence.
Let's assume you saw 2 people selling the same thing online.
one has 10k followers
And the other has 100 followers.
Who would you buy from ?
So speak the right language.
So you can be perceived as an authority.
Another one...
Is your social media presence.
Let's assume you saw 2 people selling the same thing online.
one has 10k followers
And the other has 100 followers.
Who would you buy from ?
My guess is you picked the 10k followers guy.
Right?
Well they said (followers number) is a vanity metric.
But the truth is...
You can make lots of sales because you have a large social media presence.
Why?
Because It increases perception of authority and improves credibility
Right?
Well they said (followers number) is a vanity metric.
But the truth is...
You can make lots of sales because you have a large social media presence.
Why?
Because It increases perception of authority and improves credibility
Another is by leverage.
For example...
A random jacked guy can wear an army uniform.
And you would automatically respect him if you cross paths with him.
Also...
A random person can put a stethoscope and a labcoat
And you would feel he's a medical practitioner.
You dig?
For example...
A random jacked guy can wear an army uniform.
And you would automatically respect him if you cross paths with him.
Also...
A random person can put a stethoscope and a labcoat
And you would feel he's a medical practitioner.
You dig?
Or someone can take pictures with an industry leader...
And that's leverage.
Because now people think you and that person are Gees.
And that increases perception of authority too.
You dig?
And that's leverage.
Because now people think you and that person are Gees.
And that increases perception of authority too.
You dig?
So in a nutshell...
>Use the right words.
>Start building a social media presence.
>Go to seminars, build relationships and leverage on the people you meet.
>Have a decent display picture.
>Improve your personal branding.
>Take yourself out to exotic places once in a while.
>Use the right words.
>Start building a social media presence.
>Go to seminars, build relationships and leverage on the people you meet.
>Have a decent display picture.
>Improve your personal branding.
>Take yourself out to exotic places once in a while.
3. Liking
Become an affable person.
Be easy to approach.
Give valuable things.
Give gifts.
Create contents that can help.
Tell your story.
Be a relatable person.
Be human.
Not every time value.
Ease up.
Become an affable person.
Be easy to approach.
Give valuable things.
Give gifts.
Create contents that can help.
Tell your story.
Be a relatable person.
Be human.
Not every time value.
Ease up.
Show genuine care and empathize.
Be human.
Sometimes post your flaws.
No one is above mistake.
Call out the cons in your industry.
Call out the bullshit.
And that my friends is how someone can like you.
You see...
Be human.
Sometimes post your flaws.
No one is above mistake.
Call out the cons in your industry.
Call out the bullshit.
And that my friends is how someone can like you.
You see...
Because when they like you ...
They can buy from you even if they've pitched that same product by thousands of people.
Comprehend?
I'm not saying you should be a clown or be a simp.
I'm not saying that.
So never overdo it.
Okay?
Let's proceed....
They can buy from you even if they've pitched that same product by thousands of people.
Comprehend?
I'm not saying you should be a clown or be a simp.
I'm not saying that.
So never overdo it.
Okay?
Let's proceed....
4. Social proof.
This one is very literal.
You should have proof that what you offer works.
You should have testimonials, case studies e.t.c
For example let's say you see two similar applications on your app store
And you want to download one...
Which would you choose?
This one is very literal.
You should have proof that what you offer works.
You should have testimonials, case studies e.t.c
For example let's say you see two similar applications on your app store
And you want to download one...
Which would you choose?
A. One has 1k+ downloads
B. The other is 1M+ downloads
Which would you choose?
B right?
So make sure you have lots of testimonials and case studies.
Or if you're an affliate marketer...
Choose a product that has lots of this.
No one puts a coin in an empty hat. Haha
B. The other is 1M+ downloads
Which would you choose?
B right?
So make sure you have lots of testimonials and case studies.
Or if you're an affliate marketer...
Choose a product that has lots of this.
No one puts a coin in an empty hat. Haha
5. Scarcity.
>Limited
>Deadlines,
Only 5 slots left
This offer ends by Friday
You get the gist.
But be genuine about this
And infuse this with care so that you don't come off as a liar who's just desperate to make sales
But generally...
It's a good way to improve sales.
>Limited
>Deadlines,
Only 5 slots left
This offer ends by Friday
You get the gist.
But be genuine about this
And infuse this with care so that you don't come off as a liar who's just desperate to make sales
But generally...
It's a good way to improve sales.
Because when something is in short supply...
People want it more.
Discounts too are a form of scarcity i.e 50% off.
But never overdo it so you don't come off as a desperate piece of shit.
Then lastly let's talk about....
People want it more.
Discounts too are a form of scarcity i.e 50% off.
But never overdo it so you don't come off as a desperate piece of shit.
Then lastly let's talk about....
Commitment/consistency:
Get them to say "yes" like 3+ times.
And boom you might eventually get them to buy.
Truth is...
humans have a deep need to be seen as consistent.
As such, once weβve publicly committed to something or someone, weβre much more likely to go through...
Get them to say "yes" like 3+ times.
And boom you might eventually get them to buy.
Truth is...
humans have a deep need to be seen as consistent.
As such, once weβve publicly committed to something or someone, weβre much more likely to go through...
and deliver on that commitment (hence, consistency).
You dig?
He agreed and provided his email,
He shared your content
He joined your webinar
He bought your low ticket offer e.t.c
All these micro commitments might eventually make him buy your high ticket offer
Because...
You dig?
He agreed and provided his email,
He shared your content
He joined your webinar
He bought your low ticket offer e.t.c
All these micro commitments might eventually make him buy your high ticket offer
Because...
He needs to be seen as consistent.
Comprehend?
So infuse this in your marketing and allow your prospects to make micro commitments....
Okay.
So in a nutshell I gave 6 tips on how you could influence people.
And I'm no genius.
Because I learnt all this from Robert Cialdini :
Comprehend?
So infuse this in your marketing and allow your prospects to make micro commitments....
Okay.
So in a nutshell I gave 6 tips on how you could influence people.
And I'm no genius.
Because I learnt all this from Robert Cialdini :
>Reciprocity
>Authority
>Liking
>Scarcity
>Social proof
>commitment/consistency
I hope you implement and infuse all this in your marketing.
And just before you go..
>Authority
>Liking
>Scarcity
>Social proof
>commitment/consistency
I hope you implement and infuse all this in your marketing.
And just before you go..
Hit the link below and Retweet
Why?
Because it helps people improve in sales
Also....
Follow @Tony_Uketui for more insights on sales, business and personal development.
Why?
Because it helps people improve in sales
Also....
Follow @Tony_Uketui for more insights on sales, business and personal development.
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