Ray Edwards has sold over $500,000,000 worth of products/services.
All using a simple 6-step framework he came up with.
The P.A.S.T.O.R. Framework.
Steal and apply this $500M frame work to write copy that sells without sounding salesy:
All using a simple 6-step framework he came up with.
The P.A.S.T.O.R. Framework.
Steal and apply this $500M frame work to write copy that sells without sounding salesy:
. P= Person, Pain, Problem:
One offense punishable by death, I mean the death of your copy is...
"Knowing your prospect"
Yeah. That wasn't a mistake.
Knowing your prospect isn't enough.
You must understand:
• Who you're writing to.
• The problem he faces...
One offense punishable by death, I mean the death of your copy is...
"Knowing your prospect"
Yeah. That wasn't a mistake.
Knowing your prospect isn't enough.
You must understand:
• Who you're writing to.
• The problem he faces...
• The pains this problem causes.
If you start your sales message with these…
You'll get them interested enough to keep reading.
2.A= Amplification/Aspiration:
This is where you emphasize the problems your prospect faces.
Alongside the pain the problems causes...
If you start your sales message with these…
You'll get them interested enough to keep reading.
2.A= Amplification/Aspiration:
This is where you emphasize the problems your prospect faces.
Alongside the pain the problems causes...
The aim is to make his pain sting
And get his emotions fired up like one of Elon's rockets.
And also create a vivid picture of what your prospect would love to achieve.
And get his emotions fired up like one of Elon's rockets.
And also create a vivid picture of what your prospect would love to achieve.
3. S= Story
They're two main things to do with the story.
Elucidate the struggle of your prospect and proffer a solution.
Here you go into the nitty gritty…
They're two main things to do with the story.
Elucidate the struggle of your prospect and proffer a solution.
Here you go into the nitty gritty…
And then offer a solution.
The more specific you're, the better.
4. T= Transformation.
After telling a story of his current condition.
Paint a vivid picture of what his life will look like after he takes the pain out his ass.
The more specific you're, the better.
4. T= Transformation.
After telling a story of his current condition.
Paint a vivid picture of what his life will look like after he takes the pain out his ass.
Once again...
The more specific, the better.
Pay attention to the small details.
The little things matter.
5. O= Offer:
Your offer is the entirety of what your product/service will do for your prospect.
A good offer answers these questions...
The more specific, the better.
Pay attention to the small details.
The little things matter.
5. O= Offer:
Your offer is the entirety of what your product/service will do for your prospect.
A good offer answers these questions...
•What am I getting?
•How quickly will it be?
•How hard/easy will it be?
•how do I know you'll deliver?
Offers alone is an entire topic in it's own.
I recommend Alex Hormozi's Book "$100M Offers" for a more in depth study on offers.
•How quickly will it be?
•How hard/easy will it be?
•how do I know you'll deliver?
Offers alone is an entire topic in it's own.
I recommend Alex Hormozi's Book "$100M Offers" for a more in depth study on offers.
Response:
Now ask your prospect to take action by requesting your product/service.
Don't ever assume your prospect already knows what to do.
Include a clear CTA that emphasizes the benefits they stand to gain.
That's all for now.
Now ask your prospect to take action by requesting your product/service.
Don't ever assume your prospect already knows what to do.
Include a clear CTA that emphasizes the benefits they stand to gain.
That's all for now.
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