54,400 images are created every second.
4.7 billion per day.
1.75 trillion per year.
…and that’s before AI entered the picture 🧵
4.7 billion per day.
1.75 trillion per year.
…and that’s before AI entered the picture 🧵
Images are the foundation of human expression.
Going back 65,000 years, they predate written and oral traditions.
Going back 65,000 years, they predate written and oral traditions.
Our brains engage with imagery on a deep, evolutionary level.
The first photo of the planet in its entirety - taken from Apollo 8 - created a humanity-level shift in consciousness.
We no longer had a place in the world, we had a place in the universe.
The first photo of the planet in its entirety - taken from Apollo 8 - created a humanity-level shift in consciousness.
We no longer had a place in the world, we had a place in the universe.
The mushroom cloud over Nagasaki awoke the world to the horrors of nuclear war.
A general shooting a Viet Cong prisoner ignited anti-war sentiments in America.
When we think of iconic events, we think of images.
They have unique power to inform, educate, and motivate us as individuals and entire societies.
There's no hyperbole in saying a single image can change the course of history.
There's no hyperbole in saying a single image can change the course of history.
Why do images have this power over us?
Our brains are quite literally hard-wired to understand the world through them.
Our brains are quite literally hard-wired to understand the world through them.
The human brain can process images 60,000 times faster than text.
You may not even realize it, but your brain often processes text like an image.
It’s why images have become the lingua franca of the digital age.
Images, upon images, upon images.
Images, upon images, upon images.
4.7 BILLION images are now shared online daily.
Artist Evan Roth's work, "Since You Were Born" features images he viewed online in just 4 months.
Artist Evan Roth's work, "Since You Were Born" features images he viewed online in just 4 months.
Today we experience more media, across more formats, and delivered through more technologies than any other time in history.
The result? Every 20 years our attention span decreases roughly 50%.
Why? Saturation and desensitization.
Why? Saturation and desensitization.
8 seconds.
That’s the average human attention span.
Slightly below that of a goldfish.
It’s nothing less than a rewiring of the human mind.
That’s the average human attention span.
Slightly below that of a goldfish.
It’s nothing less than a rewiring of the human mind.
The shorter our attention spans get, the more images adapt to them.
We live in an era of ‘blink-and-you-get-it’ advertising.
LEGO ‘Imagine’
We live in an era of ‘blink-and-you-get-it’ advertising.
LEGO ‘Imagine’
Nivea ‘Night’
FedEx ‘Global’
In 2009, Miller High Life famously ran a 1-second Super Bowl Ad.
An ad so short, that on YouTube the ad that plays before it is 5X longer.
youtu.be
An ad so short, that on YouTube the ad that plays before it is 5X longer.
youtu.be
We speak in visual languages.
Text, replaced by emoticons ¯\_(ツ)_/¯, then by emojis 👇
Text, replaced by emoticons ¯\_(ツ)_/¯, then by emojis 👇
Meme culture has emerged to communicate complex, yet universal feelings in an instant.
So what happens when we can create images as quickly and easily as we consume them?
With the emergence of AI, the barrier between what we can imagine and what we can create is blurring…
With the emergence of AI, the barrier between what we can imagine and what we can create is blurring…
Viral sensations that fooled (some of) the world.
Current events that never happened.
Midjourney Masterpieces.
Leonardo DaVinci’s “Mona Lisa” reimagined with tech, not technique.
Leonardo DaVinci’s “Mona Lisa” reimagined with tech, not technique.
Image creation is at the cusp of a seismic shift.
AI’s hooked up to MRI machines can already generate images based on brainwaves.
AI’s hooked up to MRI machines can already generate images based on brainwaves.
It’s only just beginning, but the potential for human-AI generative image creation is rapidly expanding.
AI is empowering us to create images literally at the speed of thought.
The question is: what have you got in mind?
The question is: what have you got in mind?
Hope you enjoyed this thread!
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