Jamie Russo
Jamie Russo

@jamierusso

11 Tweets 3 reads May 04, 2023
How to build a landing page that converts…
Step 1: Define your goal
Start by identifying the primary purpose of your landing page:
• generate leads
• capture emails
• drive sales
This will guide the design and content of your landing page.
Step 2: Craft a compelling headline
Your headline should grab the user's attention and convey your value proposition.
• short
• focused
• impactful
Emphasize the benefits your product or service offers.
Step 3: Write persuasive copy
The body copy should explain the benefits of your product or service in a clear, concise manner.
• use persuasion
• address objections
• emphasize your value prop
A unique selling proposition separates your product or service from the rest.
Step 4: Use eye-catching visuals
Visuals can be powerful tools to create a more engaging experience for visitors.
• videos
• images
• 3D animations
Use high-quality visuals that showcase your product or service and are relevant to your target audience.
Step 5: Include social proof
Showcase your happiest customers to build trust and credibility.
• reviews
• testimonials
• case studies
Social proof can significantly impact a visitor's decision to convert.
Step 6: Design a clear call-to-action
Your CTA button should be visually prominent and feature action-oriented language.
• "buy now"
• "see if I quality"
• "book a free call today"
Ensure it stands out on the page and communicates what the user can expect after clicking.
Step 7: Keep the design clean and focused
A cluttered landing page can be distracting and reduce conversion rates.
• headers
• white space
• padding
Stick to a clean, professional design with ample white space, consistent branding, and easy-to-read fonts.
Step 8: Optimize for mobile
Ensure your landing page is fully responsive and looks great on all devices.
• desktop
• mobile
• tablet
With more users browsing on mobile devices, a mobile-optimized landing page is crucial for maximizing conversions.
How to build a landing page that converts:
• Define your goal
• Craft a compelling headline
• Write persuasive copy
• Use eye-catching visuals
• Include social proof
• Design a clear call-to-action
• Keep the design clean and focused
• Optimize for mobile
Thank you for reading.
Follow me @jamierusso for more.
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