Building funnels is scary.
It seemed a complicated task, and I feared screwing it up.
But recently, I built a simple one.
Results?
• Qualified leads
• Increased product sales
• Improved brand awareness
4-step process to create funnel (and type of content to post in each):
It seemed a complicated task, and I feared screwing it up.
But recently, I built a simple one.
Results?
• Qualified leads
• Increased product sales
• Improved brand awareness
4-step process to create funnel (and type of content to post in each):
1. Unaware audience
This audience doesn’t even understand your market or ever heard of it.
We’ll take an example of ghostwriting.
If I want to sell a product/consultation to new ghostwriters,
I need to teach them the beautiful consequences of joining the ghostwriting world.
This audience doesn’t even understand your market or ever heard of it.
We’ll take an example of ghostwriting.
If I want to sell a product/consultation to new ghostwriters,
I need to teach them the beautiful consequences of joining the ghostwriting world.
How to target this audience:
• Free resources to learn skill
• Success stories
• Secrets
This would be a very basic level content that anyone in the niche would read.
You also raise your chances of going mega viral.
Method to target this audience:
• Tweets and Threads
• Free resources to learn skill
• Success stories
• Secrets
This would be a very basic level content that anyone in the niche would read.
You also raise your chances of going mega viral.
Method to target this audience:
• Tweets and Threads
2. Problem aware
This audience already knows the problem.
You don’t have to teach them benefits of joining your industry like the unaware audience.
They might have had some sort of success within your niche, but are lost now.
They are struggling and looking for solution.
This audience already knows the problem.
You don’t have to teach them benefits of joining your industry like the unaware audience.
They might have had some sort of success within your niche, but are lost now.
They are struggling and looking for solution.
How to target this audience:
• Point out their anxieties and fears
• Write how-to threads to overcome problems
• Show you understand their problem better than everyone
Method to target this audience:
• Threads
• Point out their anxieties and fears
• Write how-to threads to overcome problems
• Show you understand their problem better than everyone
Method to target this audience:
• Threads
3. Solution aware
This audience is a kind of experienced.
Actively looking for a solution in the market. Researching. Differentiating.
But they don’t know about your solution, and whether it’s a good fit.
This audience is a kind of experienced.
Actively looking for a solution in the market. Researching. Differentiating.
But they don’t know about your solution, and whether it’s a good fit.
How to target this audience:
• Testimonials - Give reasons to show it is better than other products.
• Case studies - Show other people have solved their problems through your solution.
Method to target this audience:
• Newsletter or free products.
• Testimonials - Give reasons to show it is better than other products.
• Case studies - Show other people have solved their problems through your solution.
Method to target this audience:
• Newsletter or free products.
4. Product aware and Most aware
This audience is exhausted.
They have been exposed to irritating amount of product and sales pages.
Your product could be one of them.
They only buy on trust or a great offer.
This audience is exhausted.
They have been exposed to irritating amount of product and sales pages.
Your product could be one of them.
They only buy on trust or a great offer.
How to target this audience:
• Free trial - Show them a peek at what your product will do.
• A guarantee - If it’s not a good fit, tell them you’ll return their money.
Methods:
• This type of content performs best on sales page and landing page.
• Free trial - Show them a peek at what your product will do.
• A guarantee - If it’s not a good fit, tell them you’ll return their money.
Methods:
• This type of content performs best on sales page and landing page.
One golden rule:
The more niche content, the better it will perform on the lower side of your funnel.
The more broader content, the better it will perform on the upper side of your funnel.
The more niche content, the better it will perform on the lower side of your funnel.
The more broader content, the better it will perform on the upper side of your funnel.
TL:DR
4-step process to create funnel (and type of content to post in each):
1. Unaware audience
2. Problem aware
3. Solution aware
4. Product aware and Most aware
4-step process to create funnel (and type of content to post in each):
1. Unaware audience
2. Problem aware
3. Solution aware
4. Product aware and Most aware
2 quick favors :
1. Follow me for Audience building and Twitter Writing nuggets. @Tanmays_chauhan
2. Comment and Retweet the first thread if you gained any value.
1. Follow me for Audience building and Twitter Writing nuggets. @Tanmays_chauhan
2. Comment and Retweet the first thread if you gained any value.
If you're stuck on your journey, Hit me up !
For 1 hour, I'll share all my writing, content strategy, and Twitter growth secrets.
And a Twitter Dashboard that I use every day.
tanmaysinghchauhan.gumroad.com
For 1 hour, I'll share all my writing, content strategy, and Twitter growth secrets.
And a Twitter Dashboard that I use every day.
tanmaysinghchauhan.gumroad.com
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