They say: “the market's saturated”
So 86% suck at marketing themselves.
But with niche marketing, instead of mainstream you don’t just survive, you gain a truly competitive edge.
Discover how with these SuperFan strategies:
So 86% suck at marketing themselves.
But with niche marketing, instead of mainstream you don’t just survive, you gain a truly competitive edge.
Discover how with these SuperFan strategies:
In a very noisy world, it can be tough to rise above the competition.
Finding the right niche to focus on is key.
You then need to nail it in all parts of your strategy to build brand loyalty and maximise ROI.
Where do you even start?
Right here baby...
Finding the right niche to focus on is key.
You then need to nail it in all parts of your strategy to build brand loyalty and maximise ROI.
Where do you even start?
Right here baby...
WHAT IS NICHE MARKETING?
The dictionary definition:
“The business of promoting & selling a product or service to a specialised segment of a market.”
You need to lean into your speciality.
Every larger market has smaller segments.
Okay, so what's the benefits?
The dictionary definition:
“The business of promoting & selling a product or service to a specialised segment of a market.”
You need to lean into your speciality.
Every larger market has smaller segments.
Okay, so what's the benefits?
Here’s a breakdown:
1. More efficient marketing.
When you know an audience’s specific needs, you can streamline and drive ROI.
You’ll use fewer resources, maximise your materials and see better results. A win-win situation.
1. More efficient marketing.
When you know an audience’s specific needs, you can streamline and drive ROI.
You’ll use fewer resources, maximise your materials and see better results. A win-win situation.
2. It fosters brand loyalty.
Less than 50% of brands are seen as trustworthy,
Connecting with your audience is more vital than ever.
Niching helps establish that trust factor.
Trust is the secret sauce when it comes to long-term customer acquisition.
(Continue...)
Less than 50% of brands are seen as trustworthy,
Connecting with your audience is more vital than ever.
Niching helps establish that trust factor.
Trust is the secret sauce when it comes to long-term customer acquisition.
(Continue...)
And there’s a willing audience ready to lap it up.
81% of potential customers need to trust a brand to consider buying, so you want to develop meaningful relationships with these groups.
Niching helps you do that.
81% of potential customers need to trust a brand to consider buying, so you want to develop meaningful relationships with these groups.
Niching helps you do that.
3. There’s less competition.
Niching down allows you to rise up above the crowd.
Targeting broader markets can make you a small business in a massive pond.
Being an expert in your niche will help you make waves instead.
(Continue...)
Niching down allows you to rise up above the crowd.
Targeting broader markets can make you a small business in a massive pond.
Being an expert in your niche will help you make waves instead.
(Continue...)
Fewer competitors mean you can focus on higher engagement and other individual metrics rather than constant brand awareness campaigns to try and speak louder than others.
Choose more specific target markets.
Here's a popular example...
Choose more specific target markets.
Here's a popular example...
EX:
I was on a discovery call with a prospect
They called themself "A life coach"
After explaining this title is to board, I probed for more specifics
And finally he's realised he was a "mental health coach"
Now we both knew it.
The marketing kicked off with a BANG!
I was on a discovery call with a prospect
They called themself "A life coach"
After explaining this title is to board, I probed for more specifics
And finally he's realised he was a "mental health coach"
Now we both knew it.
The marketing kicked off with a BANG!
People come to Twitter for 3 reasons:
A. To be educated
B. To be entertained
C. To be distracted
You can’t just throw generalised content out into the ether & hope for the best.
If you can't do it.
Outsource it.
It's not free, but quietly never is.
vgmhq.com
A. To be educated
B. To be entertained
C. To be distracted
You can’t just throw generalised content out into the ether & hope for the best.
If you can't do it.
Outsource it.
It's not free, but quietly never is.
vgmhq.com
You need specific, niche creative content that appeals directly to your target audience.
STOP struggling in silence.
When your passion suffers & home stress increases.
1. Join my FREE community → t.me
2. Follow ( @ApprovedSide ) for more personal branding.
3.*Quote retweet* this tweet & let me know your thoughts
When your passion suffers & home stress increases.
1. Join my FREE community → t.me
2. Follow ( @ApprovedSide ) for more personal branding.
3.*Quote retweet* this tweet & let me know your thoughts
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