SaaS master list for PPC strategies to increase MRR
<Search, Display, Discovery, YouTube>
13 Campaigns + How To Use Them
Likes / Retweets appreciated π₯
/Google Ads SaaS Thread/
<Search, Display, Discovery, YouTube>
13 Campaigns + How To Use Them
Likes / Retweets appreciated π₯
/Google Ads SaaS Thread/
Search Strategies
1. Brand
> Control brand visibility against competitors
> Tailor specific messages based on offer/time of the season
> Allows a better complete data view on the customer journey
2. Cold Traffic (π°)
> target your MONEY terms
> show up where it matters
1. Brand
> Control brand visibility against competitors
> Tailor specific messages based on offer/time of the season
> Allows a better complete data view on the customer journey
2. Cold Traffic (π°)
> target your MONEY terms
> show up where it matters
Search Strategies (Continued)
3. Competitor
> Target brand names
4. DSA
> Find new keywords that Google sees on your site
5. DSA x RLSA
> Add remarketing lists to a DSA search campaign with HIGH bid modifiers for recent site traffic or ex-paying subs
> +50-100% bid mods
3. Competitor
> Target brand names
4. DSA
> Find new keywords that Google sees on your site
5. DSA x RLSA
> Add remarketing lists to a DSA search campaign with HIGH bid modifiers for recent site traffic or ex-paying subs
> +50-100% bid mods
Display Strategies
1. Remarketing
> 7/14/30/90/etc audiences
2. Ex-Paying Customers (Get those lost $ back)
> Special offer ad copy + creatives
3. Competitor
> Target competitor web traffic with custom data segments
> Test this v search competitor
1. Remarketing
> 7/14/30/90/etc audiences
2. Ex-Paying Customers (Get those lost $ back)
> Special offer ad copy + creatives
3. Competitor
> Target competitor web traffic with custom data segments
> Test this v search competitor
Discovery Strategies
1. Remarketing
> Test this against display for better performance
2. Competitor Traffic
> custom audience
3. Similar To audiences
> Upload customer lists and create βlookalikeβ audiences to target
> Really effective not going to lie
1. Remarketing
> Test this against display for better performance
2. Competitor Traffic
> custom audience
3. Similar To audiences
> Upload customer lists and create βlookalikeβ audiences to target
> Really effective not going to lie
YouTube (Video) Strategies
*Note: update conversion action(s) to maximize engaged + view-through windows*
1. Test Remarketing First
> multiple time frames
2. Cold Traffic
> Most expensive + but easiest to scale campaign
> Start with custom intent + similar to audiences
*Note: update conversion action(s) to maximize engaged + view-through windows*
1. Test Remarketing First
> multiple time frames
2. Cold Traffic
> Most expensive + but easiest to scale campaign
> Start with custom intent + similar to audiences
If you want to start scaling your google ads campaigns profitably as an expert would
Book a free audit call on my website
Need some proof first?
Here are the last 45 days of client performance
I've made them over $6,130,000 with only $1m ad spend
schmelebeckppc.com
Book a free audit call on my website
Need some proof first?
Here are the last 45 days of client performance
I've made them over $6,130,000 with only $1m ad spend
schmelebeckppc.com
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