The 'Science of Selling' is largely ignored.
But it's the secret to closing more deals.
Here are 5 simple but powerful strategies:
But it's the secret to closing more deals.
Here are 5 simple but powerful strategies:
1. Focus on the customer's needs
Don't pitch your product.
Ask questions to uncover what they want and need.
Build your pitch around that.
Your goal is to solve their problems, not hit your quota.
Don't pitch your product.
Ask questions to uncover what they want and need.
Build your pitch around that.
Your goal is to solve their problems, not hit your quota.
2. Create a sense of urgency
People only take action when there's a deadline.
Create one.
• Run a limited-time discount
• Limited seats at an event
• Limited inventory
Indecision is your enemy.
Urgency forces people to act.
People only take action when there's a deadline.
Create one.
• Run a limited-time discount
• Limited seats at an event
• Limited inventory
Indecision is your enemy.
Urgency forces people to act.
3. Build trust
People buy from those they trust.
How do you build trust?
• Be honest
• Be professional
• Be knowledgeable
If you don't know something, admit it.
Never oversell.
People buy from those they trust.
How do you build trust?
• Be honest
• Be professional
• Be knowledgeable
If you don't know something, admit it.
Never oversell.
4. Use social proof
People look to others for guidance.
Highlight:
• Social media followers
• Customer reviews
• Industry awards
• Testimonials
Showing others have already chosen you gives customers confidence.
People look to others for guidance.
Highlight:
• Social media followers
• Customer reviews
• Industry awards
• Testimonials
Showing others have already chosen you gives customers confidence.
5. Follow up
Most deals die because of a lack of follow-up.
If you don't follow up, you don't care.
After every call or meeting, send a follow-up email summarizing the next steps.
It adds reliability and shows you value their time.
Most deals die because of a lack of follow-up.
If you don't follow up, you don't care.
After every call or meeting, send a follow-up email summarizing the next steps.
It adds reliability and shows you value their time.
In closing, here are 5 simple but powerful strategies of the Science of Selling:
1. Focus on the customer's needs
2. Create a sense of urgency
3. Build trust
4. Use social proof
5. Follow up
To succeed in sales, understand the science behind it.
1. Focus on the customer's needs
2. Create a sense of urgency
3. Build trust
4. Use social proof
5. Follow up
To succeed in sales, understand the science behind it.
That's a wrap!
If you enjoyed this thread:
1. Follow me @itseugenecheng for more of these
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If you enjoyed this thread:
1. Follow me @itseugenecheng for more of these
2. RT the tweet below to share this thread with your audience
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