As the CEO of a portfolio of companies, I have read 100s of books.
My favorite is Pre-Suasion by Robert Cialdini.
Here are my 5 favorite pieces of advice from it ๐งต:
My favorite is Pre-Suasion by Robert Cialdini.
Here are my 5 favorite pieces of advice from it ๐งต:
1. Unite and Conquer
Build a connection with your audience by identifying shared values or experiences.
This unity creates trust and rapport, making your audience more receptive to your message.
Use storytelling or personal anecdotes to highlight these shared experiences.
Build a connection with your audience by identifying shared values or experiences.
This unity creates trust and rapport, making your audience more receptive to your message.
Use storytelling or personal anecdotes to highlight these shared experiences.
2. Focus Like a Boss
Direct your audience's attention to the most persuasive elements of your message.
Guiding their focus primes them to be more open to your ideas.
Ask questions that encourage your audience to think about the persuasive elements you want to emphasize.
Direct your audience's attention to the most persuasive elements of your message.
Guiding their focus primes them to be more open to your ideas.
Ask questions that encourage your audience to think about the persuasive elements you want to emphasize.
3. Play the Reciprocity Game
Offer your audience something valuable or helpful.
They'll feel obligated to return the favor, increasing their willingness to comply with your requests.
Share useful information or resources with your audience.
Offer your audience something valuable or helpful.
They'll feel obligated to return the favor, increasing their willingness to comply with your requests.
Share useful information or resources with your audience.
4. Ride the Social Proof Wave
Demonstrate that other people support or endorse your ideas.
Social proof makes your message more persuasive because people are influenced by the opinions and actions of others.
Highlight the popularity or widespread use of your product or idea.
Demonstrate that other people support or endorse your ideas.
Social proof makes your message more persuasive because people are influenced by the opinions and actions of others.
Highlight the popularity or widespread use of your product or idea.
5. Scarcity is King
Emphasize the scarcity or exclusivity of your offering.
People are more likely to desire something if they believe it's limited or exclusive.
Mention limited quantities, time-sensitive offers, or exclusive access.
Emphasize the scarcity or exclusivity of your offering.
People are more likely to desire something if they believe it's limited or exclusive.
Mention limited quantities, time-sensitive offers, or exclusive access.
If you got value from this thread, share these tips with others by retweeting the first tweet.
And if you want more content like this, follow me @SamsonJagoras
Thanks for reading ๐ฅ
And if you want more content like this, follow me @SamsonJagoras
Thanks for reading ๐ฅ
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