Technology
Business
Marketing
Content Strategy
Content Writing
graphic design
Social Media Management
SEO
Content Production
Outreach
7 roles every great content team should cover:
1. Content/SEO Strategist
- Creates content strategy
- Audits existing content
- Optimises for search
2. Managing Editor
- Manages content production
- Ensures content is on-brand
- Reviews drafts and provides feedback
1. Content/SEO Strategist
- Creates content strategy
- Audits existing content
- Optimises for search
2. Managing Editor
- Manages content production
- Ensures content is on-brand
- Reviews drafts and provides feedback
3. Copywriter
- Writes ebooks
- Writes blog posts
- Writes landing pages
4. Outreach Specialist
- Builds backlinks to content
- Forms outbound relationships
- Pitches PR to journalists (and HARO)
- Writes ebooks
- Writes blog posts
- Writes landing pages
4. Outreach Specialist
- Builds backlinks to content
- Forms outbound relationships
- Pitches PR to journalists (and HARO)
5. Social Media Manager
- Executes social content strategy
- Handles engagement on social content
- Distributes other content on social media
6. Designer
- Creates illustrations
- Creates lead magnets
- Creates custom graphics
- Executes social content strategy
- Handles engagement on social content
- Distributes other content on social media
6. Designer
- Creates illustrations
- Creates lead magnets
- Creates custom graphics
7. Video/Audio Producer
- Creates product videos
- Creates YouTube videos
- Edits podcast audio/video
To form your content team, mix in-house and outsourcing. And one person or agency can fill multiple roles.
- Creates product videos
- Creates YouTube videos
- Edits podcast audio/video
To form your content team, mix in-house and outsourcing. And one person or agency can fill multiple roles.
For example:
- 1-3 outsourced to a content agency
- 4 outsourced to a digital PR agency
- 5-7 handled by 2-3 freelancers/employees
Too many companies try to get a 7-for-1 deal and wonder why they don't see incredible results.
Set your goals and hire specialists accordingly.
- 1-3 outsourced to a content agency
- 4 outsourced to a digital PR agency
- 5-7 handled by 2-3 freelancers/employees
Too many companies try to get a 7-for-1 deal and wonder why they don't see incredible results.
Set your goals and hire specialists accordingly.
Would you add a role?
Before you go:
1. Follow me @jakezward for more
2. RT the tweet below to share this thread
Before you go:
1. Follow me @jakezward for more
2. RT the tweet below to share this thread
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