if you want to prep for SGE and AI based search landscape here are my recommendations:
1. Links and citations - these are becoming more important not less. Get your content on other pubs and assure your brand gets mentioned in generative results
1. Links and citations - these are becoming more important not less. Get your content on other pubs and assure your brand gets mentioned in generative results
2. Subject Matter Experts - Get into your old content and start adding quotes , interviews, illustrative real world examples ... use SMEs for new content
3. Product reviews/case studies - AI will kill "Best of" and "Top 10" queries ... but reviews of products are a key component of the buying cycle and purchasers want details from someone who has used the product
4. Build your damn newsletter - If zero click searches increase you need to increase your retention of your visitors. If you haven't invested in building a community you should start now.
5. topical clusters have even more importance. 15% of searches have never been done before and understanding the variation options for high volume terms can mean an increase in long tail traffic
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