World's Most Addictive Design.
Netflix's breaking personalized design built an empire of 232.5M subscribers with 72% retention.
Here's why Netflix's addictive design is GENIUS - how they did it:
Netflix's breaking personalized design built an empire of 232.5M subscribers with 72% retention.
Here's why Netflix's addictive design is GENIUS - how they did it:
1/ Master Landing Page
Netflix’s landing page is a masterclass in simplicity.
The page makes the value proposition clear: 'Unlimited films, TV shows, and more.' Along with top hit films in the background.
A simple signup form with a simple CTA makes the process fast.
Netflix’s landing page is a masterclass in simplicity.
The page makes the value proposition clear: 'Unlimited films, TV shows, and more.' Along with top hit films in the background.
A simple signup form with a simple CTA makes the process fast.
2/ Best-In-Class Personalization
Netflix's recommendation engine is a marvel, personalizing content to users' unique tastes.
By suggesting what to watch next, Netflix keeps users engaged and minimizes decision fatigue.
• Rate it with a thumbs up or down.
• % match score.
Netflix's recommendation engine is a marvel, personalizing content to users' unique tastes.
By suggesting what to watch next, Netflix keeps users engaged and minimizes decision fatigue.
• Rate it with a thumbs up or down.
• % match score.
3/ Interactive Content
Netflix's foray into interactive storytelling with 'Bandersnatch' and 'You vs. Wild' offers a new level of engagement.
Users are part of the story, making decisions that alter the narrative.
Netflix's foray into interactive storytelling with 'Bandersnatch' and 'You vs. Wild' offers a new level of engagement.
Users are part of the story, making decisions that alter the narrative.
4/ Multiple User Mode
Netflix allows for the creation of multiple user profiles under one account.
This feature not only caters to family members with diverse tastes but also enhances personalization by segmenting user preferences.
Netflix allows for the creation of multiple user profiles under one account.
This feature not only caters to family members with diverse tastes but also enhances personalization by segmenting user preferences.
5/ Interest-Led User Interface
Netflix's clean and intuitive UI makes it easy to navigate, browse, and discover new content.
Their focus on visual content with large thumbnails and short previews brings the cinematic experience to the user.
Netflix's clean and intuitive UI makes it easy to navigate, browse, and discover new content.
Their focus on visual content with large thumbnails and short previews brings the cinematic experience to the user.
6/ Genius Video Trailers
Netflix has replaced still images with video trailers that autoplay when a customer starts scrolling.
This design tactic immerses users in potential binge-watch material, providing a glimpse of content that might otherwise be skipped
Netflix has replaced still images with video trailers that autoplay when a customer starts scrolling.
This design tactic immerses users in potential binge-watch material, providing a glimpse of content that might otherwise be skipped
7/ Original Content
Netflix's investment in original content, from series to documentaries, has set it apart from competitors.
By controlling the production process, Netflix ensures a steady stream of fresh content tailored to its audience.
ie. Squid Game, Stranger Things, etc
Netflix's investment in original content, from series to documentaries, has set it apart from competitors.
By controlling the production process, Netflix ensures a steady stream of fresh content tailored to its audience.
ie. Squid Game, Stranger Things, etc
8/ Autoplay and Binge-Watching
Netflix transformed how we consume TV series with the introduction of the binge-watching model.
Autoplaying the next episode in a series has kept viewers hooked and increased time spent on the platform.
Netflix transformed how we consume TV series with the introduction of the binge-watching model.
Autoplaying the next episode in a series has kept viewers hooked and increased time spent on the platform.
9/ Offline Watch Mode
Netflix’s offline viewing feature lets users download their favorite shows and movies.
This drives engagement even offline.
This feature, designed with user convenience in mind, allows for entertainment on the go, even without an internet connection.
Netflix’s offline viewing feature lets users download their favorite shows and movies.
This drives engagement even offline.
This feature, designed with user convenience in mind, allows for entertainment on the go, even without an internet connection.
Netflix is a true innovator in the world of streaming.
I hope you've found this thread insightful. If you'd like:
1. Follow me @felixleezd for more on design, product growth & careers.
2. Like/Retweet the first tweet below:
I hope you've found this thread insightful. If you'd like:
1. Follow me @felixleezd for more on design, product growth & careers.
2. Like/Retweet the first tweet below:
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