Scaling your eCommerce brand with Google ads is easy.
Maintaining profitability at scale is difficult.
Here’s how we’ve been able to scale this brand to a 5.07x ROAS.
And maintain it for 60 days+:
Maintaining profitability at scale is difficult.
Here’s how we’ve been able to scale this brand to a 5.07x ROAS.
And maintain it for 60 days+:
This eCommerce brand is in the home security niche.
Fully based in Australia.
Due to the nature of the niche, the AOV is fairly high ticket.
And like with most high ticket brands, it had tons of difficulty maintaining revenue.
When we began work, the brand was at $40k/mo.
Fully based in Australia.
Due to the nature of the niche, the AOV is fairly high ticket.
And like with most high ticket brands, it had tons of difficulty maintaining revenue.
When we began work, the brand was at $40k/mo.
The issue we noticed right from the get-go was the sales were inconsistent.
Some days would lead to $5k in revenue.
Others would barely be at $500.
We decided to focus on the horizontal scaling approach to get things going.
There were already campaigns running when we began.
Some days would lead to $5k in revenue.
Others would barely be at $500.
We decided to focus on the horizontal scaling approach to get things going.
There were already campaigns running when we began.
Horizontal scaling refers to launching multiple campaigns and scaling that way.
There was only one Performance max campaign running at first.
With only branded search alongside.
We decided to add a standard shopping campaign to the mix to further scale best sellers.
There was only one Performance max campaign running at first.
With only branded search alongside.
We decided to add a standard shopping campaign to the mix to further scale best sellers.
Along with the standard shopping campaign, we launched 3 different search campaigns.
All targeting cold traffic.
Once everything was launched, we simply let it run.
And optimize.
We began to see several things grow.
- ROAS
- Revenue
- Conversions
All targeting cold traffic.
Once everything was launched, we simply let it run.
And optimize.
We began to see several things grow.
- ROAS
- Revenue
- Conversions
Simply adding more campaigns allowed 2 things to happen:
1) The added data streams could further grow the brand
2) The new campaigns could now get more revenue in return
As of now, the strategy has shifted to vertical scaling to support further consistency & growth.
1) The added data streams could further grow the brand
2) The new campaigns could now get more revenue in return
As of now, the strategy has shifted to vertical scaling to support further consistency & growth.
This is where we're doubling down on the adspend and increasing it on all performing campaigns.
20% - 25% increments every few days based on results.
Consistency comes down to horizontal + vertical scale.
Both are needed to add more predictability to the brand.
20% - 25% increments every few days based on results.
Consistency comes down to horizontal + vertical scale.
Both are needed to add more predictability to the brand.
Adding consistency to your brand involves:
- Having more campaign types
- Implementing different scaling techniques
And much more. It's a strategic overview that does the trick.
Retweet this tweet if you found value!
- Having more campaign types
- Implementing different scaling techniques
And much more. It's a strategic overview that does the trick.
Retweet this tweet if you found value!
Follow me @EcomShri for more eCommerce & Google ads strategies
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