Apple event, WWDC23, had 2 Million live viewers.
It was big, bold and brash.
But did you notice subtle psychological triggers throughout the launch?
7 Hidden Triggers that will force you to buy their new products:
It was big, bold and brash.
But did you notice subtle psychological triggers throughout the launch?
7 Hidden Triggers that will force you to buy their new products:
1. Big Bold Presentation
They are always very careful of their backgrounds and colors.
Choosing a sunny day to transfer a cheerful mood to their audience.
Tim Cook has been opening by standing in front of colorful rainbows for 2 years now.
They are always very careful of their backgrounds and colors.
Choosing a sunny day to transfer a cheerful mood to their audience.
Tim Cook has been opening by standing in front of colorful rainbows for 2 years now.
2. Powerwords
Words you use create the reality of your customer's perception.
You'll notice they are nailing copywriting fundamentals and constantly throwing power words in your faces.
For 2 hours, they kept repeating these words a bunch of times.
Words you use create the reality of your customer's perception.
You'll notice they are nailing copywriting fundamentals and constantly throwing power words in your faces.
For 2 hours, they kept repeating these words a bunch of times.
3. Colorful products
To get you in the mood, new Apple products come in uplifting colors.
Enhanced chromatic in visuals is translated as everything that has vibrant colors in our daily lives
So you feel fresh, vivid and excited to buy the product.
To get you in the mood, new Apple products come in uplifting colors.
Enhanced chromatic in visuals is translated as everything that has vibrant colors in our daily lives
So you feel fresh, vivid and excited to buy the product.
4. Numbers
When Apple introduces new features, it uses big numbers.
It's always to show how improved it is from the last module.
They do not just say:
• It's better than Mac 2021
• Its 10 times better than Mac 2021
Classic copywriting.
When Apple introduces new features, it uses big numbers.
It's always to show how improved it is from the last module.
They do not just say:
• It's better than Mac 2021
• Its 10 times better than Mac 2021
Classic copywriting.
5. Launch by the expert
You would never see any celebrity launching Apple products.
It's a marketing tactic called Experts Approval.
You advertise the product by the people who built them.
You find this all the time in Toothpaste ads.
It builds trust and credibility.
You would never see any celebrity launching Apple products.
It's a marketing tactic called Experts Approval.
You advertise the product by the people who built them.
You find this all the time in Toothpaste ads.
It builds trust and credibility.
6. Ads
You'll find that there is always a happy moment in their videos.
The undertone of videos is aspirational to evoke the strongest feeling in the world - Hope.
Emphasizing that life's most important moment will come while using Apple's products.
You'll find that there is always a happy moment in their videos.
The undertone of videos is aspirational to evoke the strongest feeling in the world - Hope.
Emphasizing that life's most important moment will come while using Apple's products.
7. Subconscious attack
Apple presents its products as an extension of body.
You may not have noticed minor tweaks, but your subconscious does.
They attack you even when things are hazy and blurry.
Notice how everything matches the product color.
Apple presents its products as an extension of body.
You may not have noticed minor tweaks, but your subconscious does.
They attack you even when things are hazy and blurry.
Notice how everything matches the product color.
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