Our Creative Research Process has helped 20+ brands produce better creatives and drive $Millions in sales
Usually charge $2000 for this, but today you'll get it for free
Implement these 6 steps to unlock a NEVER-ENDING pipeline of scalable angles & ideas every week
๐งต THREAD
Usually charge $2000 for this, but today you'll get it for free
Implement these 6 steps to unlock a NEVER-ENDING pipeline of scalable angles & ideas every week
๐งต THREAD
Step #1: Links Collection
This is the most mundane and time-consuming step of the entire process
But whenever you run out of ideas, having all these links consolidated in one single location will help a TON
you can just go back to it and start clicking around
This is the most mundane and time-consuming step of the entire process
But whenever you run out of ideas, having all these links consolidated in one single location will help a TON
you can just go back to it and start clicking around
Links Collection can be broken down into 2 Main parts:
a) Product Resources
b) Brand Research
a) Product Resources
b) Brand Research
a) Product Resources
Collect links to any and ALL:
- Landing Pages
- Best Sellers PDPs
- Best Performing Ads
- Reviews/Testimonials
Collect links to any and ALL:
- Landing Pages
- Best Sellers PDPs
- Best Performing Ads
- Reviews/Testimonials
b) Brand Research
Collect links to any and ALL:
- Competitor Ads (Ad Library, Unicorn Ads, BigSpy etc)
- Blogs & Articles on brand, product and pains
- Forums (Quora/Reddit)
- Youtube, Twitter, and whatever other useful platforms
Collect links to any and ALL:
- Competitor Ads (Ad Library, Unicorn Ads, BigSpy etc)
- Blogs & Articles on brand, product and pains
- Forums (Quora/Reddit)
- Youtube, Twitter, and whatever other useful platforms
Step #2: Credibility Analysis
To dive deep into what makes the brand credible, go through ALL:
- Press Releases
- Reviews
- Testimonials
- Manufacturing Processes
- Company Background
- Foundersโ Background
To dive deep into what makes the brand credible, go through ALL:
- Press Releases
- Reviews
- Testimonials
- Manufacturing Processes
- Company Background
- Foundersโ Background
A few questions to ask yourself while doing this exercise:
- What makes your product better than others?
- How is your product made?
- Are there any reviews?
- What makes your product so valuable?
- What influencers have featured this product and how much success have they had?
- What makes your product better than others?
- How is your product made?
- Are there any reviews?
- What makes your product so valuable?
- What influencers have featured this product and how much success have they had?
Step #3: Competitor Analysis
Here, we analyze your brandโs competitor and affinity brands
For each competitor and affinity brand, note down:
- Any similarities
- Any differences
- Links to ad library
Here, we analyze your brandโs competitor and affinity brands
For each competitor and affinity brand, note down:
- Any similarities
- Any differences
- Links to ad library
This way youโll ALWAYS be up to date with your competitor and affinity brands.
You can also refer to and gain inspiration from their ads.
You can also refer to and gain inspiration from their ads.
A few questions to ask yourself while doing this exercise:
- Is your product priced higher or lower than each competitor?
- Is your product better quality than each competitor? Why? How?
- What would make your product the best choice above all competitors and substitutes?
- Is your product priced higher or lower than each competitor?
- Is your product better quality than each competitor? Why? How?
- What would make your product the best choice above all competitors and substitutes?
Step #4: Product Analysis
Here, dive deep into your top 3 best-selling products. Take note of:
- Every single feature
- Every single benefit
- How itโs different from your competitors and whatโs in the market
Here, dive deep into your top 3 best-selling products. Take note of:
- Every single feature
- Every single benefit
- How itโs different from your competitors and whatโs in the market
A few questions to ask yourself while doing this exercise:
- What EXACTLY is the product?
- Who is the creator of the product?
- What is their personality?
- What problems does your audience have?
- What problem does this product solve?
- How does this product solve the problem?
- What EXACTLY is the product?
- Who is the creator of the product?
- What is their personality?
- What problems does your audience have?
- What problem does this product solve?
- How does this product solve the problem?
Step #5: Customer Analysis
This is where most brands fall short. They donโt truly understand their customers.
This is where most brands fall short. They donโt truly understand their customers.
They collect rudimentary data such as:
- Age
- Occupation
- Income
- Location
- Marital Status
- Buying Habits
While these are important, understanding your customers should go way beyond that
- Age
- Occupation
- Income
- Location
- Marital Status
- Buying Habits
While these are important, understanding your customers should go way beyond that
For each one of your customer archetypes, take note of their:
- Problems
- Needs
- Desires
- Core Beliefs
- Favorite Competitor Brands
- Objections
Knowing these like the back of your hand is the key to high-converting creatives
- Problems
- Needs
- Desires
- Core Beliefs
- Favorite Competitor Brands
- Objections
Knowing these like the back of your hand is the key to high-converting creatives
Step #6: Value Analysis
For each one of your customer archetypes, dive deep into why they would actually need your products
Do this on 2 Levels:
- Functional
- Emotional
For each one of your customer archetypes, dive deep into why they would actually need your products
Do this on 2 Levels:
- Functional
- Emotional
A few questions to ask yourself while doing this exercise:
- Why does each of your core demographic need the product in their life?
- What features about the product are most impactful to what your customer thinks, does, and feels?
- Why does each of your core demographic need the product in their life?
- What features about the product are most impactful to what your customer thinks, does, and feels?
- Why should someone spend money on the product and not on another, less-expensive competitor?
- Why can't someone live without the product in their life?
- What takes the product from being something "nice to have" to something you "need to have"?
- Why can't someone live without the product in their life?
- What takes the product from being something "nice to have" to something you "need to have"?
If you run a DTC brand spending at least $1k a day on ads, and are ready to
๐ have a consistent pipeline of high-converting creatives
๐ย improve your ads performance & results
๐ crush CPA & make scaling EASY
Then book time to chat with us here:
calendly.com
๐ have a consistent pipeline of high-converting creatives
๐ย improve your ads performance & results
๐ crush CPA & make scaling EASY
Then book time to chat with us here:
calendly.com
Help me help others
If you received value from this post:
1. Follow me @dtc_alchemist
for more of these
2. RT the tweet below to share this thread with your audience
3. Comment with a "๐" emoji
If you received value from this post:
1. Follow me @dtc_alchemist
for more of these
2. RT the tweet below to share this thread with your audience
3. Comment with a "๐" emoji
Loading suggestions...