ATTENTION, ECOM TITANS!
Ever wondered why your TOF Facebook and Google Ads fail to achieve the results you want (even after spending a fortune)?
Let's explore the key reasons why, and how you can fix them:
𧡠Thread
Ever wondered why your TOF Facebook and Google Ads fail to achieve the results you want (even after spending a fortune)?
Let's explore the key reasons why, and how you can fix them:
𧡠Thread
1. Customize Your Ads
The first mistake:
Many brands run all their audiences to the same landing pages.
Every audience group is unique in their:
- Needs
- Preference
- Behaviours
Fail to cater to each and you lose conversions.
The first mistake:
Many brands run all their audiences to the same landing pages.
Every audience group is unique in their:
- Needs
- Preference
- Behaviours
Fail to cater to each and you lose conversions.
2. Consider Your Ad Spend
It's a common thought:
If the results aren't happening, let's just increase ad spend.
But this often backfires.
And you get a higher Cost Per Click (CPC) and lower Return on Ad Spend (ROAS).
Simply more ad spend is not the answer.
It's a common thought:
If the results aren't happening, let's just increase ad spend.
But this often backfires.
And you get a higher Cost Per Click (CPC) and lower Return on Ad Spend (ROAS).
Simply more ad spend is not the answer.
3. The Real Problem
Think of poor performance like a car with a flat tire.
You wouldn't just hit the gas pedal harder, would you?
The real solution?
Fix the tire.
In our situation, this means optimizing each landing page to different stages of the customer journey.
Think of poor performance like a car with a flat tire.
You wouldn't just hit the gas pedal harder, would you?
The real solution?
Fix the tire.
In our situation, this means optimizing each landing page to different stages of the customer journey.
By doing this, you can SIGNIFICANTLY INCREASE your ad spend.
Without affecting metrics like:
- CPC
- CAC
- ROAS
Without affecting metrics like:
- CPC
- CAC
- ROAS
4. Deliver Personalized Narratives
The reasoning is simple:
Each landing page should resonate with the user's specific needs at their stage in the journey.
A user who is ready to buy needs a different approach than a user in the awareness stage.
The reasoning is simple:
Each landing page should resonate with the user's specific needs at their stage in the journey.
A user who is ready to buy needs a different approach than a user in the awareness stage.
5. Understand Your Customers
Successful marketing goes beyond changing your landing pages' design or copy.
You need to know your customers' pain points and wants.
Only then can you create landing pages that resonate.
Successful marketing goes beyond changing your landing pages' design or copy.
You need to know your customers' pain points and wants.
Only then can you create landing pages that resonate.
Nail this, and you get:
- More conversions
- Lower Customer Acquisition Costs (CAC)
- Higher ROAS
... With the same traffic.
- More conversions
- Lower Customer Acquisition Costs (CAC)
- Higher ROAS
... With the same traffic.
6. Diversify Your Creatives
The other common problem, ecom brands face:
They use the same creatives over and over again.
Just like LPs, using the same creatives across different audiences at different stages lead to poor results.
The other common problem, ecom brands face:
They use the same creatives over and over again.
Just like LPs, using the same creatives across different audiences at different stages lead to poor results.
7. Apply to All Platforms
This applies across ALL PLATFORMS.
Whether it's Facebook or Google ads...
Your marketing should work cohesively throughout the entire customer journey.
This applies across ALL PLATFORMS.
Whether it's Facebook or Google ads...
Your marketing should work cohesively throughout the entire customer journey.
To sum it all up:
The path to scaleable ad spend isn't about budget.
But about understanding your target audience at a deeper level.
Create tailored landing pages.
Create tailored ad creatives.
Optimize your campaigns to deliver the most value.
The path to scaleable ad spend isn't about budget.
But about understanding your target audience at a deeper level.
Create tailored landing pages.
Create tailored ad creatives.
Optimize your campaigns to deliver the most value.
Thatβs everything.
If you liked this thread:
1. Follow me @blvckledge for more
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Thanks for reading!
If you liked this thread:
1. Follow me @blvckledge for more
2. RT the tweet below to show some love
Thanks for reading!
Donβt sleep on the ad platform with over 1 BILLION daily users.
Here are results for our clients in 2 different niches last month:
(OUTDOOR ACCESSORIES) $122k Spent | 5.42 ROAS
(ACTIVEWEAR) 186k Generated | $23.08 CPA
Book a free Google Audit here: calendly.com
Here are results for our clients in 2 different niches last month:
(OUTDOOR ACCESSORIES) $122k Spent | 5.42 ROAS
(ACTIVEWEAR) 186k Generated | $23.08 CPA
Book a free Google Audit here: calendly.com
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