Patrick McKenzie
Patrick McKenzie

@patio11

5 Tweets 3 reads Jun 14, 2023
I think this overstates the case, but I do know that increase in (for lack of a better word) anti-social behavior is driving interest in IT and Ops investments to track returns by customer with more granularity, which has found super-Pareto distribution every time it was tried.
And I imagine some companies are going to eventually say โ€œYou know? Weโ€™ll take a PR hit. Once.โ€
โ€œReturning things isnโ€™t anti-social behavior!โ€
See this is you, a normally socialized human being, thinking that everyone else is a normally socialized human being, when that is extremely not the case.
โ€œCan you give a concrete example of anti-social behavior?โ€
Buying a TV from Best Buy to watch the Super Bowl then returning it the following day.
Buying 5,000 garments per year and returning 4,950 of them.
This periodically makes the rounds in retailing. Example from early 2000s, once large chain stores had finally figured out how to correlate returns to persistent identities:
hbs.edu

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