Chat GPT Prompts + 6 Copywriting Frameworks
Here is how you can MASTER your CONTENT GAME with the right prompts.
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Here is how you can MASTER your CONTENT GAME with the right prompts.
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Copywriting Framework 101:
AIDA
Attention - What is it?
Interest - Like it
Desire - Want it
Action - Get it
Works by first grabbing the reader's attention, then piquing their interest, creating desire for your product/service & finally, prompting them to take action
AIDA
Attention - What is it?
Interest - Like it
Desire - Want it
Action - Get it
Works by first grabbing the reader's attention, then piquing their interest, creating desire for your product/service & finally, prompting them to take action
Prompt -
Write a persuasive post using the AIDA copywriting framework to promote our new product/service: [Insert product/service name].
Craft the post to grab the reader's attention, generate interest, create desire, and encourage them to take action.
Structure of the post:
1. Attention: Start with an attention-grabbing headline or opening statement that immediately captures the reader's interest and entices them to keep reading.
2. Interest: Provide compelling information about the product/service that highlights its unique features, benefits, or solutions it offers.
Focus on how it can positively impact the reader's life or address their pain points.
3. Desire: Evoke a sense of desire by painting a vivid picture of the benefits and outcomes the reader can experience by using the product/service.
Showcase testimonials, success stories, or case studies to enhance credibility.
4. Action: Clearly instruct the reader on the next steps they should take to engage with the product/service. This can include signing up for a free trial, making a purchase, scheduling a demo, or any other desired action.
Write a persuasive post using the AIDA copywriting framework to promote our new product/service: [Insert product/service name].
Craft the post to grab the reader's attention, generate interest, create desire, and encourage them to take action.
Structure of the post:
1. Attention: Start with an attention-grabbing headline or opening statement that immediately captures the reader's interest and entices them to keep reading.
2. Interest: Provide compelling information about the product/service that highlights its unique features, benefits, or solutions it offers.
Focus on how it can positively impact the reader's life or address their pain points.
3. Desire: Evoke a sense of desire by painting a vivid picture of the benefits and outcomes the reader can experience by using the product/service.
Showcase testimonials, success stories, or case studies to enhance credibility.
4. Action: Clearly instruct the reader on the next steps they should take to engage with the product/service. This can include signing up for a free trial, making a purchase, scheduling a demo, or any other desired action.
Copywriting Framework 102:
PAS
Problem
Agitation
Solution
The PAS framework works by first identifying the reader's problem, then agitating that problem so that they understand the full extent of the issue, and finally, offering a solution.
PAS
Problem
Agitation
Solution
The PAS framework works by first identifying the reader's problem, then agitating that problem so that they understand the full extent of the issue, and finally, offering a solution.
Prompt -
Create a post for my <product/service> using the PAS copywriting framework to address a specific problem or pain point and present a solution to the reader .
Craft the post to agitate the problem, present the solution, and persuade the reader to take action.
Here's the structure for the post:
Problem: Identify and describe the problem or pain point that target audience is facing.
Clearly articulate the challenges, frustrations, or limitations they may be experiencing related to the problem. Use relatable examples, stories, or statistics to make the problem feel tangible and relevant to the reader.
Agitation: Deepen the reader's understanding of the problem and agitate their emotions by highlighting the negative consequences or implications of not addressing it.
Evoke empathy and resonate with their frustrations, fears, or aspirations, emphasizing the impact the problem has on their lives or businesses.
Solution: Introduce your solution as the answer to the problem presented. Clearly explain how the product/service alleviates the pain points and provides a resolution.
Highlight the unique features, benefits, or advantages that differentiate it from others in the market. Use testimonials, case studies, or expert opinions to strengthen the credibility and effectiveness of solution.
Action: Encourage the reader to take action and engage with your solution. Clearly outline the next steps they should take, such as signing up for a free trial, requesting more information, or making a purchase.
Use persuasive language to create a sense of urgency or scarcity, emphasizing the benefits they will gain by taking action promptly.
Create a post for my <product/service> using the PAS copywriting framework to address a specific problem or pain point and present a solution to the reader .
Craft the post to agitate the problem, present the solution, and persuade the reader to take action.
Here's the structure for the post:
Problem: Identify and describe the problem or pain point that target audience is facing.
Clearly articulate the challenges, frustrations, or limitations they may be experiencing related to the problem. Use relatable examples, stories, or statistics to make the problem feel tangible and relevant to the reader.
Agitation: Deepen the reader's understanding of the problem and agitate their emotions by highlighting the negative consequences or implications of not addressing it.
Evoke empathy and resonate with their frustrations, fears, or aspirations, emphasizing the impact the problem has on their lives or businesses.
Solution: Introduce your solution as the answer to the problem presented. Clearly explain how the product/service alleviates the pain points and provides a resolution.
Highlight the unique features, benefits, or advantages that differentiate it from others in the market. Use testimonials, case studies, or expert opinions to strengthen the credibility and effectiveness of solution.
Action: Encourage the reader to take action and engage with your solution. Clearly outline the next steps they should take, such as signing up for a free trial, requesting more information, or making a purchase.
Use persuasive language to create a sense of urgency or scarcity, emphasizing the benefits they will gain by taking action promptly.
Copywriting Framework 103:
ACCA
Awareness
Comprehension
Conviction
Action
This framework works by first raising awareness of the problem, then helping the reader understand the problem, creating conviction that your product or service is the best solution, and finally, prompting them to take action.
ACCA
Awareness
Comprehension
Conviction
Action
This framework works by first raising awareness of the problem, then helping the reader understand the problem, creating conviction that your product or service is the best solution, and finally, prompting them to take action.
Prompt -
In this prompt, you have to add some extra information due to it's Comprehension Step.
Let's assume, I want to create content about my Content management tool. Here is how I will go with the prompt structure:
Write a persuasive post using the ACCA copywriting framework to promote our content management tool . Craft the post to capture the reader's attention, ensure comprehension of key information, build conviction in the product, and encourage them to take action.
A few important features of the platform are :
Real-time data analysis
Post Images, Videos and GIFs
Schedule all posts
Video editing
Structure of the post:
Attention: Start with an attention-grabbing headline or opening statement that immediately captures the reader's attention and entices them to keep reading.
Comprehension: Provide clear and concise information about the Platform, ensuring that the reader fully understands its features, and benefits.
Break down complex concepts into easily digestible explanations, using simple language and engaging visuals if appropriate.
Emphasize how the platform addresses a specific problem of scheduling posts
Conviction: Give ideas about unique selling points, competitive advantages, or positive customer experiences to convince the reader of its reliability and suitability for their financial goals.
Action: Clearly instruct the reader on the next steps they should take to engage with the platform. This can include signing up for a free trial.
Create a sense of urgency or offer an incentive to motivate immediate action with a 7-day free trial
In this prompt, you have to add some extra information due to it's Comprehension Step.
Let's assume, I want to create content about my Content management tool. Here is how I will go with the prompt structure:
Write a persuasive post using the ACCA copywriting framework to promote our content management tool . Craft the post to capture the reader's attention, ensure comprehension of key information, build conviction in the product, and encourage them to take action.
A few important features of the platform are :
Real-time data analysis
Post Images, Videos and GIFs
Schedule all posts
Video editing
Structure of the post:
Attention: Start with an attention-grabbing headline or opening statement that immediately captures the reader's attention and entices them to keep reading.
Comprehension: Provide clear and concise information about the Platform, ensuring that the reader fully understands its features, and benefits.
Break down complex concepts into easily digestible explanations, using simple language and engaging visuals if appropriate.
Emphasize how the platform addresses a specific problem of scheduling posts
Conviction: Give ideas about unique selling points, competitive advantages, or positive customer experiences to convince the reader of its reliability and suitability for their financial goals.
Action: Clearly instruct the reader on the next steps they should take to engage with the platform. This can include signing up for a free trial.
Create a sense of urgency or offer an incentive to motivate immediate action with a 7-day free trial
Copywriting Framework 104:
BAB
B - Before
A- After
B - Bridge
The BAB framework works by first describing the reader's current situation, then showing them how their situation would be after using your product or service, and finally, providing a bridge between the two.
BAB
B - Before
A- After
B - Bridge
The BAB framework works by first describing the reader's current situation, then showing them how their situation would be after using your product or service, and finally, providing a bridge between the two.
PROMPT -
Write a persuasive post using the BAB copywriting framework to promote our product: [Insert product/service name]. Craft the post to illustrate the transformation from the 'before' state to the 'after' state, bridge the gap between them, and entice the reader to take action.
Here are the challenges:
1. Make a list of challenges
2. Make a list of challenges
3. Make a list of challenges
4. Make a list of challenges
Benefits of using the tool:
1. Add benefits to the list
2. Add benefits to the list
3. Add benefits to the list
4. Add benefits to the list
Structure of the post:
Before: Begin by describing the current situation or challenges that the reader might be facing. Paint a vivid picture of their pain points, frustrations, or unfulfilled desires.
Help the reader empathize with and relate to the 'before' state, creating a strong emotional connection.
After: Present the desirable outcome or solution that your product/service provides.
Show how it can alleviate the pain points and improve the reader's life or situation. Highlight the benefits, advantages, or positive changes that they can experience by using the product/service.
Use specific examples, testimonials, or success stories to make the 'after' state feel tangible and appealing.
Bridge: Bridge the gap between the 'before' and 'after' states by demonstrating how your product/service serves as the catalyst for transformation.
Explain how it addresses the reader's pain points, provides a solution, or fulfills their desires. Build trust and credibility by showcasing relevant expertise or results.
Action: Motivate the reader to take action by providing a clear call-to-action. Instruct them on how they can access or obtain the product/service, by signing up for a free 7 day trial
Create a sense of urgency or offer incentives to encourage immediate action.
Write a persuasive post using the BAB copywriting framework to promote our product: [Insert product/service name]. Craft the post to illustrate the transformation from the 'before' state to the 'after' state, bridge the gap between them, and entice the reader to take action.
Here are the challenges:
1. Make a list of challenges
2. Make a list of challenges
3. Make a list of challenges
4. Make a list of challenges
Benefits of using the tool:
1. Add benefits to the list
2. Add benefits to the list
3. Add benefits to the list
4. Add benefits to the list
Structure of the post:
Before: Begin by describing the current situation or challenges that the reader might be facing. Paint a vivid picture of their pain points, frustrations, or unfulfilled desires.
Help the reader empathize with and relate to the 'before' state, creating a strong emotional connection.
After: Present the desirable outcome or solution that your product/service provides.
Show how it can alleviate the pain points and improve the reader's life or situation. Highlight the benefits, advantages, or positive changes that they can experience by using the product/service.
Use specific examples, testimonials, or success stories to make the 'after' state feel tangible and appealing.
Bridge: Bridge the gap between the 'before' and 'after' states by demonstrating how your product/service serves as the catalyst for transformation.
Explain how it addresses the reader's pain points, provides a solution, or fulfills their desires. Build trust and credibility by showcasing relevant expertise or results.
Action: Motivate the reader to take action by providing a clear call-to-action. Instruct them on how they can access or obtain the product/service, by signing up for a free 7 day trial
Create a sense of urgency or offer incentives to encourage immediate action.
Copywriting Framework 105:
FAB
Feature
Advantages
Benefits
Works by first highlighting the features of your product or service, then explaining the advantages of those features, and finally, describing the benefits that the reader will receive as a result.
FAB
Feature
Advantages
Benefits
Works by first highlighting the features of your product or service, then explaining the advantages of those features, and finally, describing the benefits that the reader will receive as a result.
Prompt -
Create a persuasive post using the FAB copywriting framework to promote our product/service: [Insert product/service name]. Craft the post to highlight its features, advantages, and benefits, capturing the reader's attention and persuading them to take action.
Features -
Add it to the list
Add it to the list
Add it to the list
Here are a few advantages -
Add it to the list
Add it to the list
Add it to the list
Benefits -
Add it to the list
Add it to the list
Add it to the list
Structure of the post:
Features: Start by showcasing the unique features of the product/service. Highlight its distinctive qualities, functionalities, or specifications that set it apart from competitors.
Clearly explain how these features contribute to solving the reader's problem or meeting their needs.
Advantages: Transition to discussing the advantages of the product/service. Explain how these features translate into specific benefits for the reader.
Focus on how the product/service saves time, improves efficiency, enhances convenience, or simplifies tasks.
Emphasize the positive impact it can have on the reader's life or business.
Benefits: Dive deeper into the benefits that the product/service brings to the reader.
Illustrate the transformation or positive outcomes they can experience by using it. Paint a compelling picture of increased productivity, cost savings, or other tangible advantages they will enjoy.
Use storytelling techniques or case studies to make the benefits relatable and impactful.
Action: Conclude the post by guiding the reader to take action. Provide a clear call-to-action that directs them on how to access or purchase the product/service.
This can include signing up for a free trial or something else.
Create a sense of urgency or offer incentives to encourage immediate action.
Create a persuasive post using the FAB copywriting framework to promote our product/service: [Insert product/service name]. Craft the post to highlight its features, advantages, and benefits, capturing the reader's attention and persuading them to take action.
Features -
Add it to the list
Add it to the list
Add it to the list
Here are a few advantages -
Add it to the list
Add it to the list
Add it to the list
Benefits -
Add it to the list
Add it to the list
Add it to the list
Structure of the post:
Features: Start by showcasing the unique features of the product/service. Highlight its distinctive qualities, functionalities, or specifications that set it apart from competitors.
Clearly explain how these features contribute to solving the reader's problem or meeting their needs.
Advantages: Transition to discussing the advantages of the product/service. Explain how these features translate into specific benefits for the reader.
Focus on how the product/service saves time, improves efficiency, enhances convenience, or simplifies tasks.
Emphasize the positive impact it can have on the reader's life or business.
Benefits: Dive deeper into the benefits that the product/service brings to the reader.
Illustrate the transformation or positive outcomes they can experience by using it. Paint a compelling picture of increased productivity, cost savings, or other tangible advantages they will enjoy.
Use storytelling techniques or case studies to make the benefits relatable and impactful.
Action: Conclude the post by guiding the reader to take action. Provide a clear call-to-action that directs them on how to access or purchase the product/service.
This can include signing up for a free trial or something else.
Create a sense of urgency or offer incentives to encourage immediate action.
Copywriting Framework 106:
QUEST
Qualify
Understand
Educate
Sell
Transition
The QUEST framework works by first qualifying the reader, then understanding their needs, educating them about your product or service, stimulating them to take action, and finally, transitioning them to the next step.
QUEST
Qualify
Understand
Educate
Sell
Transition
The QUEST framework works by first qualifying the reader, then understanding their needs, educating them about your product or service, stimulating them to take action, and finally, transitioning them to the next step.
Prompt -
Write a post using the QUEST copywriting framework to promote our product/service: [Insert product/service name].
Here, the Qualifying audience is <write type> trying to <challenge/problem>
Unique Solution: Write what unique solution you are providing
Features of the product -
1. Add to the list
2. Add to the list
3. Add to the list
Structure of the post:
Qualify: Have mentioned the target audience. This step ensures that the post resonates with the right audience, filtering out those who may not benefit from the product/service.
Unique Solution: Present the unique solution that the product/service offers, highlighting its features, benefits, and how it specifically addresses the pain points of the qualified leads.
Clearly outline why this solution is ideal for their needs and how it surpasses other alternatives in the market.
Establish Trust: Build credibility and trust in the product/service by providing evidence and best solutions
Take Action: Encourage the qualified leads to take the next step and engage with the product/service.
This can include signing up for a consultation, requesting a personalized demo, or initiating a trial period.
Clearly communicate the benefits and value they will receive by taking action, and provide a compelling call-to-action that prompts immediate response.
Write a post using the QUEST copywriting framework to promote our product/service: [Insert product/service name].
Here, the Qualifying audience is <write type> trying to <challenge/problem>
Unique Solution: Write what unique solution you are providing
Features of the product -
1. Add to the list
2. Add to the list
3. Add to the list
Structure of the post:
Qualify: Have mentioned the target audience. This step ensures that the post resonates with the right audience, filtering out those who may not benefit from the product/service.
Unique Solution: Present the unique solution that the product/service offers, highlighting its features, benefits, and how it specifically addresses the pain points of the qualified leads.
Clearly outline why this solution is ideal for their needs and how it surpasses other alternatives in the market.
Establish Trust: Build credibility and trust in the product/service by providing evidence and best solutions
Take Action: Encourage the qualified leads to take the next step and engage with the product/service.
This can include signing up for a consultation, requesting a personalized demo, or initiating a trial period.
Clearly communicate the benefits and value they will receive by taking action, and provide a compelling call-to-action that prompts immediate response.
I strongly urge you to make changes to your prompts, if you have any additions.
The more precise you are, the better results you will see.
The more precise you are, the better results you will see.
That's a wrap!
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If you enjoyed this thread:
1. Follow me @KanikaBK for more of these
2. RT the tweet below to share this thread with your audience
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