He sold over 20,000,000 pairs of sunglasses with a 240 word story.
And is considered to be one of the greatest copywriters, ever.
Here’re 5 of Joe Sugarman’s most powerful writing secrets:
(Starting with the two he called “THE most powerful”)
And is considered to be one of the greatest copywriters, ever.
Here’re 5 of Joe Sugarman’s most powerful writing secrets:
(Starting with the two he called “THE most powerful”)
Seeds Of Curiosity
It’s the key to keeping attention.
And the reason you’re reading this thread.
5 simple tips to infuse your copy with max curiosity:
• Tell stories
• Tease a benefit
• Offer explanations
• Withhold information
• Ask & answer questions
The second tool?
It’s the key to keeping attention.
And the reason you’re reading this thread.
5 simple tips to infuse your copy with max curiosity:
• Tell stories
• Tease a benefit
• Offer explanations
• Withhold information
• Ask & answer questions
The second tool?
The Slippery Slide
If there's a rule that'll change your writing forever it's this:
“The role of the first sentence is to get your reader to read the next”
To nail your 1st sentence make it:
• Intriguing
• Easy to read
• Short & snappy
Make your reader slide down the page
If there's a rule that'll change your writing forever it's this:
“The role of the first sentence is to get your reader to read the next”
To nail your 1st sentence make it:
• Intriguing
• Easy to read
• Short & snappy
Make your reader slide down the page
People Buy With Emotion, Then Justify With Logic
Lamborghini sells status, not cars.
When writing, open with emotion.
Then back it up with logic.
An easy way to do it?
Talk about benefits before features.
Lamborghini sells status, not cars.
When writing, open with emotion.
Then back it up with logic.
An easy way to do it?
Talk about benefits before features.
Edit Like A Pro
The aim is to "express exactly what you want with the fewest words."
5 tips to edit like a pro:
• Remove "that"
• Eliminate fillers
• Reword for rhythm
• Combine sentences
• Rearrange for flow (emotion, then logic)
Writing well is 80% editing.
The aim is to "express exactly what you want with the fewest words."
5 tips to edit like a pro:
• Remove "that"
• Eliminate fillers
• Reword for rhythm
• Combine sentences
• Rearrange for flow (emotion, then logic)
Writing well is 80% editing.
Sell The Sizzle, Not The Steak
Selling with words alone is hard.
Because online, trust is low and skepticism is high.
So here's something you can try:
Sell the concept, not your product.
Like Apple sells simplicity, not electronics.
Selling with words alone is hard.
Because online, trust is low and skepticism is high.
So here's something you can try:
Sell the concept, not your product.
Like Apple sells simplicity, not electronics.
Thanks for reading.
If you're struggling to get your writing read, then learn copy is the answer.
Follow me as I learn the craft and share all that I discover: @adityatheverma
And if you liked this thread, share the first tweet so others can learn:
If you're struggling to get your writing read, then learn copy is the answer.
Follow me as I learn the craft and share all that I discover: @adityatheverma
And if you liked this thread, share the first tweet so others can learn:
I worked 60+ hrs/week as a banker & was miserable.
Now I read, write for 5 hrs/day, & compose lame songs for my daughter.
Writing online changed my life.
Every Saturday, you get 3 insights to ace your writing journey.
Join 1450 writers here: adiverma.in
Now I read, write for 5 hrs/day, & compose lame songs for my daughter.
Writing online changed my life.
Every Saturday, you get 3 insights to ace your writing journey.
Join 1450 writers here: adiverma.in
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