There's no trick to writing killer subject lines.
All you need is to know what works and model.
And after writing 100s of emails for myself and clients generating millions of naira...
Here're my TOP 5 frameworks for writing email SLs readers can't do but click:
All you need is to know what works and model.
And after writing 100s of emails for myself and clients generating millions of naira...
Here're my TOP 5 frameworks for writing email SLs readers can't do but click:
Your email subject line is just like a headline.
It's what calls your reader in, determining conversion rate.
Poor SL means little to no clicks - equalling very little conversions.
And great SL means high clicks paving for skyrocket conversions.
How do you write great SLs?
It's what calls your reader in, determining conversion rate.
Poor SL means little to no clicks - equalling very little conversions.
And great SL means high clicks paving for skyrocket conversions.
How do you write great SLs?
Before we get into it,
Take a second to retweet the first tweet so others learn from this too.
Done? Let's go.
Take a second to retweet the first tweet so others learn from this too.
Done? Let's go.
1. Be specific.
Your SL should
• speak to specific audience
• address specific problem
• provide specific action.
Follow the rule of ONE.
ONE message. ONE audience. ONE action.
You want your reader to go; yes, he is speaking to me.
Your SL should
• speak to specific audience
• address specific problem
• provide specific action.
Follow the rule of ONE.
ONE message. ONE audience. ONE action.
You want your reader to go; yes, he is speaking to me.
And if it affects many people, take a step back and generalize - specifically.
Lemme give you an example:
Instead of saying marketers, business owners, and service providers.
Pinpoint who it resonates with most - business owners?
Now go with that.
Lemme give you an example:
Instead of saying marketers, business owners, and service providers.
Pinpoint who it resonates with most - business owners?
Now go with that.
2. Use metaphors:
Remember metaphors right?
That one taught in school; comparison without as or like.
Well it's similar here.
Using metaphor in SLs means comparing your message with something relatable to your audience.
Or in another case, unusual to them.
Remember metaphors right?
That one taught in school; comparison without as or like.
Well it's similar here.
Using metaphor in SLs means comparing your message with something relatable to your audience.
Or in another case, unusual to them.
For example,
Relating a copy course with a turtle egg.
Seems unusual yeah?
But if you explore, you can bring out correlations.
And that's why metaphors work.
It catches attention, invites curiosity and then the body fufills👇
Relating a copy course with a turtle egg.
Seems unusual yeah?
But if you explore, you can bring out correlations.
And that's why metaphors work.
It catches attention, invites curiosity and then the body fufills👇
3. Ask questions.
This is simple and straightforward.
However it's easy to make mistake when you try to be smart.
Your question SL:
- grabs attention.
- is easy to comprehend
- is in as few words possible.
👇👇👇
This is simple and straightforward.
However it's easy to make mistake when you try to be smart.
Your question SL:
- grabs attention.
- is easy to comprehend
- is in as few words possible.
👇👇👇
4. Punch in the Gut:
Voila! A metaphor. (a good example of point no.2)
Your SL does not have the power to punch readers in the gut.
But it has power to hurt/trigger your reader, inciting immediate action.
[Punch in the gut]
That's all there's to it.
Voila! A metaphor. (a good example of point no.2)
Your SL does not have the power to punch readers in the gut.
But it has power to hurt/trigger your reader, inciting immediate action.
[Punch in the gut]
That's all there's to it.
5. Credibility/Social proof
Works well especially if your readers are skeptical/unaware about you or your product.
Steal their attention by hitting them with a proof of credibility.
And make it even stronger by tackling a common objection.
I highly recommend figures here.
Works well especially if your readers are skeptical/unaware about you or your product.
Steal their attention by hitting them with a proof of credibility.
And make it even stronger by tackling a common objection.
I highly recommend figures here.
And that's ittt!
Now before we go, keep this in mind:
1. Your SL mustn't be clickbait.
It loses the reader's trust in you faster than you earned it.
2. Make your SL short and concise as possible.
Many people read emails on phones.
40-60 characters is your best bet.
Now before we go, keep this in mind:
1. Your SL mustn't be clickbait.
It loses the reader's trust in you faster than you earned it.
2. Make your SL short and concise as possible.
Many people read emails on phones.
40-60 characters is your best bet.
And that's the end!
I'm sure you learned a thing or two in this thread.
Make sure to lemme know what you learned in the comments.
I'm sure you learned a thing or two in this thread.
Make sure to lemme know what you learned in the comments.
Before you go.
Are you just starting on your copy journey?
Looking for a roadmap to go from where you are to where you wanna be as a copywriter?
Join my telegram community filled with like-minded copywriters like you while it's still FREE:
t.me
Are you just starting on your copy journey?
Looking for a roadmap to go from where you are to where you wanna be as a copywriter?
Join my telegram community filled with like-minded copywriters like you while it's still FREE:
t.me
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