3 easy campaigns to hijack market share today:
1. Brand Takeover
2. Interest Hijack
3. Interest Capture
using any or all is your best way to break into a market that currently has 1-2 main competitors
let's show you how:
#1 - Brand Takeover
the goal here?
you're going to be making sure your brand appears anytime & anywhere (that is relevant for you) when someone searches for you competitor
ok so how do you target these searchers?
1. The Beginner
> target general competitor searches
> ex: if Nike was a competitor, bid on Nike
2. The Professional
> target specific products/collections/brand queries
> ask yourself: where can my relevant ads BEAT their general?
#2 - Interest Hijack
let's go beyond direct searches for a second
how can we specifically steal engaged traffic or even past customers of a competitor?
we target them
and guess what?
FREE brand awareness until they click
how?
Step 1: Create a new Custom Segment
> audience manager > custom segment > new
Step 2: Select "In-Market"
> "people who searched"
Step 3: Target Competitor URLs (all variations)
BOOM β‘οΈ targeting actual competitor traffic
#3 - Interest Capture
now let's keep higher into the vortex...
(not sure what the vortex is? it's my personal strategy I use to make my clients millions every month)
how can we capture the interest of perfect prospects?
and then we hammer them with ads @ frequency to keep top in mind above competitors
let's revisit our Custom Segments tool
this time, we want to MAX it out
1. Competitor websites
2. Competitor search terms
3. Similar to websites
4. apps
5. etc
3 easy campaigns to hijack market share today:
1. Brand Takeover (Search)
2. Interest Hijack (Audience-Based)
3. Interest Capture (Audience-Based)
now go on and take what's yours TODAY
===
Need help breaking in? DM me
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