Google's UA will officially stop working tomorrow.
And with it:
❌ Your conversion tracking
❌ Your ads optimization
❌ Your forecasting
If you want your Google ads to keep working, switch over to GA4 ASAP.
Here are 6 things you need to know to set up GA4 tracking:
🧵
And with it:
❌ Your conversion tracking
❌ Your ads optimization
❌ Your forecasting
If you want your Google ads to keep working, switch over to GA4 ASAP.
Here are 6 things you need to know to set up GA4 tracking:
🧵
1. Know Your Website Interactions
First, you need to know your key eCommerce interactions on your website.
These are important for reading your analytics and forms a base for the reports you generate.
This includes:
- Add-to-cart rates
- Product views
- Buy frequency
- etc
First, you need to know your key eCommerce interactions on your website.
These are important for reading your analytics and forms a base for the reports you generate.
This includes:
- Add-to-cart rates
- Product views
- Buy frequency
- etc
2. Implement a Data Layer
This represents a structured source of information for GA4 to read.
And you need information like:
-User information
- Transaction ID
- Order Value
- Currency
- etc.
You implement this through custom code on your store.
And to do that...
This represents a structured source of information for GA4 to read.
And you need information like:
-User information
- Transaction ID
- Order Value
- Currency
- etc.
You implement this through custom code on your store.
And to do that...
You need to pick the right implementation method.
You can manually implement this yourself if you're tech-savvy.
Or use a tag management system like Google Tag Manager.
Pick the one that works for your resources.
Personally, I always recommend getting an expert to do it.
You can manually implement this yourself if you're tech-savvy.
Or use a tag management system like Google Tag Manager.
Pick the one that works for your resources.
Personally, I always recommend getting an expert to do it.
3. Testing Data Layer
After setting up the data layer, you need to confirm that it's working.
Run test sales and conversions.
Check the data generated in Google Tag Manager's Tag Assistant.
Are you getting the website interactions you need?
After setting up the data layer, you need to confirm that it's working.
Run test sales and conversions.
Check the data generated in Google Tag Manager's Tag Assistant.
Are you getting the website interactions you need?
4. Configuring Google Tag Manager
Next, set up a config tag in Google Tag Manager for GA4.
Create tags for each e-commerce event you want to track, i.e. "purchase."
You want to map the data layer variables you made earlier to corresponding GA4 parameters.
Next, set up a config tag in Google Tag Manager for GA4.
Create tags for each e-commerce event you want to track, i.e. "purchase."
You want to map the data layer variables you made earlier to corresponding GA4 parameters.
5. Custom Event Triggers
Next, build out custom event triggers to capture specific e-commerce events.
You want to use regular expressions (regex) for multiple events in a single trigger.
This not only simplifies the setup but makes sure all relevant events are tracked.
Next, build out custom event triggers to capture specific e-commerce events.
You want to use regular expressions (regex) for multiple events in a single trigger.
This not only simplifies the setup but makes sure all relevant events are tracked.
6. Reviewing and Optimizing
Finally, regularly check your GA4 reports to see how your store is performing.
Consider setting key goals in GA$ that align with your business goals.
This can help you better measure the effectiveness of your Google ads.
Finally, regularly check your GA4 reports to see how your store is performing.
Consider setting key goals in GA$ that align with your business goals.
This can help you better measure the effectiveness of your Google ads.
Keep in mind that setting up GA4 E-commerce tracking may vary depending on the type of e-commerce platform and the specific requirements of your website.
Always refer to the official Google documentation and consider seeking help from a professional if you find it challenging.
Always refer to the official Google documentation and consider seeking help from a professional if you find it challenging.
That's a wrap!
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If you enjoyed this thread:
1. Follow me @blvckledge for more of these
2. RT the tweet below to share this thread with your audience
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