How to Steal and Beat Your Competiton's Ads.
Here are 5 simple ways you can dominate your eCom market:
๐งต Thread
Here are 5 simple ways you can dominate your eCom market:
๐งต Thread
1. Search Conquest
Grab your audience's attention EVEN when they search for your competitors.
Here's how to do it:
Method 1 -
Start by identifying your main competitors.
Use their names or keywords as your Google ad keywords.
Grab your audience's attention EVEN when they search for your competitors.
Here's how to do it:
Method 1 -
Start by identifying your main competitors.
Use their names or keywords as your Google ad keywords.
Method 2 -
Go in-depth.
Focus on specific:
- Products
- Collections
- Brand Queries
Places where you can outperform the competition.
Method 2 is definitely the way to go, but if you're a beginner or you're in a relatively new market Method 1 is an easy start.
Go in-depth.
Focus on specific:
- Products
- Collections
- Brand Queries
Places where you can outperform the competition.
Method 2 is definitely the way to go, but if you're a beginner or you're in a relatively new market Method 1 is an easy start.
2. Interest Conquest
Steal your competition's engaged traffic and previous customers.
To do this:
First, create a custom intent audience in Google's audience manager.
Select "In-Market", and choose "people who searched"
Paste their URLs.
Your ads now show to their audience.
Steal your competition's engaged traffic and previous customers.
To do this:
First, create a custom intent audience in Google's audience manager.
Select "In-Market", and choose "people who searched"
Paste their URLs.
Your ads now show to their audience.
3. Exclusive Offer Stacking
Make an offer that is better or extremely different from your competitors.
Stack and combine irresistible offers like:
- Discounts
- Freebies
- Bonuses
Ideally, you want your messaging to target whatever your competition is lacking.
Make an offer that is better or extremely different from your competitors.
Stack and combine irresistible offers like:
- Discounts
- Freebies
- Bonuses
Ideally, you want your messaging to target whatever your competition is lacking.
4. Landing Page Domination
Show you're the superior choice right on your landing page.
- Have a comparisons chart
- Drop tons of testimonials
- Focus on your USP
The online shopping experience you give has a bigger effect than you think.
Don't sleep on it.
Show you're the superior choice right on your landing page.
- Have a comparisons chart
- Drop tons of testimonials
- Focus on your USP
The online shopping experience you give has a bigger effect than you think.
Don't sleep on it.
5. Brand Reinforcement
Make your brand a unique selling point.
- Be consistent
- Build a community
- Build rapport using your backend marketing
The more brand advocates you have, the higher your brand equity.
And nothing makes you stand out more than being a known brand.
Make your brand a unique selling point.
- Be consistent
- Build a community
- Build rapport using your backend marketing
The more brand advocates you have, the higher your brand equity.
And nothing makes you stand out more than being a known brand.
That's a wrap!
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If you enjoyed this thread:
1. Follow me @blvckledge for more of these
2. RT the tweet below to share this thread with your audience
thread full of client results & testimonials ๐งต
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