Unveiling my Secrets
$78,700 Revenue Boost in just 30 Days
(with only +$5k in ad spend)
DFY Case Study Below 👇
$78,700 Revenue Boost in just 30 Days
(with only +$5k in ad spend)
DFY Case Study Below 👇
This case study will be HIGHLY relevant for any brand already using Google Ads as a new customer acquisition source
(can be a primary or secondary channel for you)
IF you're not using Google Ads, save your time and don't read this thread 😘
let's get to it 👇
(can be a primary or secondary channel for you)
IF you're not using Google Ads, save your time and don't read this thread 😘
let's get to it 👇
The Backstory
> Brand has been using Google Ads for a couple of years
> Struggling to scale into the seasonality
> No clear search campaign structure
> Brand reached out to see how to maximize the current seasonality (spring at the time)
what were our goals?
> Brand has been using Google Ads for a couple of years
> Struggling to scale into the seasonality
> No clear search campaign structure
> Brand reached out to see how to maximize the current seasonality (spring at the time)
what were our goals?
The Goals
> 8x return (using both form submissions & phone calls)
> Can we stay hyper-efficient while slowly scaling?
now let's get into the "how" I accomplished these goals
> 8x return (using both form submissions & phone calls)
> Can we stay hyper-efficient while slowly scaling?
now let's get into the "how" I accomplished these goals
The Process
1. Foundational Work
2. Data Collection Work
3. The Ads Vortex Strategy
4. The Result
let's break em down
1. Foundational Work
2. Data Collection Work
3. The Ads Vortex Strategy
4. The Result
let's break em down
The Process | Foundational Work
1. Examined Media Buying Targets
> we reviewed current unit economics w/ LTV in mind to see how competitive we can be with our bids
2. Shared 1st Party
> with a customer list size of 63k
> they were leaving $$ on the table w/ not in the account
1. Examined Media Buying Targets
> we reviewed current unit economics w/ LTV in mind to see how competitive we can be with our bids
2. Shared 1st Party
> with a customer list size of 63k
> they were leaving $$ on the table w/ not in the account
The Process | Data Collection
Google Property Optimization(s)
1. Universal Analytics (at the time was live)
2. GA4
3. Google Tag Manager
4. Bullet-proof conversion tracking
5. Examined Sales Cycle & Cross-Channel Attribution
Google Property Optimization(s)
1. Universal Analytics (at the time was live)
2. GA4
3. Google Tag Manager
4. Bullet-proof conversion tracking
5. Examined Sales Cycle & Cross-Channel Attribution
The Process | Ads Vortex Strategy
Some Stuff We Had To Keep In Mind
#1 | there was not a lot of opportunity for LTV due to the nature of the product
#2 | little to no brand awareness, so brand searches would be extremely low (<5% revenue)
so we focused on GROWTH campaigns
Some Stuff We Had To Keep In Mind
#1 | there was not a lot of opportunity for LTV due to the nature of the product
#2 | little to no brand awareness, so brand searches would be extremely low (<5% revenue)
so we focused on GROWTH campaigns
The Process | Ads Vortex Strategy (CONT)
Growth
1. Search Intent
> analyzed past keyword performance and noticed BM performed the best
> updated ad copy to qualify clicks
> reduced 50+ keywords in ad groups to 10-20
> tightened keyword theme(s)
what about nurturing campaigns?
Growth
1. Search Intent
> analyzed past keyword performance and noticed BM performed the best
> updated ad copy to qualify clicks
> reduced 50+ keywords in ad groups to 10-20
> tightened keyword theme(s)
what about nurturing campaigns?
The Process | Ads Vortex Strategy (CONT)
Nurture Campaigns
1. Display Remarketing
> very simple creatives to showcase offer
> kept segments short to keep only engaged visitors
2. Dynamic Search
> easy way to capture past engaged visitors who are still searching
Nurture Campaigns
1. Display Remarketing
> very simple creatives to showcase offer
> kept segments short to keep only engaged visitors
2. Dynamic Search
> easy way to capture past engaged visitors who are still searching
The Result
> timeline: first 30 days
> ad spend: $14k (+$5k)
> revenue: $176k (+$79k)
> return: 1,258% (+73%)
> timeline: first 30 days
> ad spend: $14k (+$5k)
> revenue: $176k (+$79k)
> return: 1,258% (+73%)
What Now?
If you're looking to improve your current Google Ads marketing channel
> increase consistency
> improve efficiency
> scaling into a season
> taking market share
I'm reopening both DFY Management and DWY Consulting slots this month
DM to see if you're a good fit
If you're looking to improve your current Google Ads marketing channel
> increase consistency
> improve efficiency
> scaling into a season
> taking market share
I'm reopening both DFY Management and DWY Consulting slots this month
DM to see if you're a good fit
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