Not sure what niche to start your first High Ticket eCom store in?
Here's the EXACT process I used to select my niche that I scaled to over $200,000/month in my first 90 days.
// THREAD // π§΅
Here's the EXACT process I used to select my niche that I scaled to over $200,000/month in my first 90 days.
// THREAD // π§΅
A business is like a pyramid πΊ
Picking an excellent niche is equivalent to having a strong base.
Get this right, and your life will 100x easier the rest of the way.
Follow this process EXACTLY to nail this step:
Picking an excellent niche is equivalent to having a strong base.
Get this right, and your life will 100x easier the rest of the way.
Follow this process EXACTLY to nail this step:
π STEP 1: Brainstorming
Brainstorm products that cost over $1,000.
Donβt be picky. Think of anything:
> Grills
> Saunas
> Kayaks
> 3D Printers
> Watch safes
> E-Bikes
These are some obvious ones, but the MORE unique, the better.
Brainstorm products that cost over $1,000.
Donβt be picky. Think of anything:
> Grills
> Saunas
> Kayaks
> 3D Printers
> Watch safes
> E-Bikes
These are some obvious ones, but the MORE unique, the better.
π STEP 2: Choose your "Core" product
Let's say you choose Grills as your core product.
You need to find other items that you could list on your store that would be complimentary to grills.
Let's say you choose Grills as your core product.
You need to find other items that you could list on your store that would be complimentary to grills.
Some examples include:
- Pizza ovens
- Outdoor kitchen sets
- Ice makers
- Infrared Ovens
- Appliances
- Fridges
- Fire Table
- Outdoor TV
You get the idea.
- Pizza ovens
- Outdoor kitchen sets
- Ice makers
- Infrared Ovens
- Appliances
- Fridges
- Fire Table
- Outdoor TV
You get the idea.
Note: You will not build these all out at once.
You will start building our your store with your main product (Grills)...
But over time, as your store grows, you can build out these complimentary products 1 by 1 to add additional revenue streams to your store.
You will start building our your store with your main product (Grills)...
But over time, as your store grows, you can build out these complimentary products 1 by 1 to add additional revenue streams to your store.
πSTEP 3: Assess Product Demand
(i) Put each of your product types into a spreadsheet.
(i) Use a keyword research tool (Moz, Semrush, Ahrefs, Ubersuggest - many have free trials) to assess the demand of each product type:
(i) Put each of your product types into a spreadsheet.
(i) Use a keyword research tool (Moz, Semrush, Ahrefs, Ubersuggest - many have free trials) to assess the demand of each product type:
Demand = average monthly searches over prev 12 months.
π You want your "core" product to have over 20,000 searches/month MINIMUM.
π You should try to find 10 complimentary items with AT LEAST 3,000 searches/month
π You want your "core" product to have over 20,000 searches/month MINIMUM.
π You should try to find 10 complimentary items with AT LEAST 3,000 searches/month
π STEP 4: Assess Seasonality of product
Now, we want to assess seasonality.
We are looking for 1 of 2 outcomes:
(i) The products are NOT seasonal
(ii) Our collection of sub-products are seasonal, but balance eachother out with inverse correlations.
Now, we want to assess seasonality.
We are looking for 1 of 2 outcomes:
(i) The products are NOT seasonal
(ii) Our collection of sub-products are seasonal, but balance eachother out with inverse correlations.
To check, go to Google Trends.
Set country to "United States"
Go to "Last 5 Years.
If the peaks are MORE Than double the troughs = I would consider it "very" seasonal.
In this example:
πTrough = 53.
πPeak = 80.
= Mildly seasonal.
Would not concern me to much.
Set country to "United States"
Go to "Last 5 Years.
If the peaks are MORE Than double the troughs = I would consider it "very" seasonal.
In this example:
πTrough = 53.
πPeak = 80.
= Mildly seasonal.
Would not concern me to much.
Here's a more extreme example:
πWhen fire pits are down = fireplaces are up
π When fireplaces are up = fire pits are down.
This shows how you can list products that have inversely correlated seasonality to balance out the seasonality of each.
πWhen fire pits are down = fireplaces are up
π When fireplaces are up = fire pits are down.
This shows how you can list products that have inversely correlated seasonality to balance out the seasonality of each.
To this point, we've covered:
> Demand
> Seasonality
Now, we need to assess if there are other stores having success.
(i) Type in "Buy [product type] online" on Google.
(ii) Go to Google Shopping.
(iii) Sort top left to "$1000+"
(iii) Scroll down to "Sellers".
> Demand
> Seasonality
Now, we need to assess if there are other stores having success.
(i) Type in "Buy [product type] online" on Google.
(ii) Go to Google Shopping.
(iii) Sort top left to "$1000+"
(iii) Scroll down to "Sellers".
Search for stores with the product type in the Title of the store.
This is USUALLY indicative of an eCommerce store.
This is USUALLY indicative of an eCommerce store.
Go to these stores.
Find the address in either
(i) The footer
(ii) the "About us"
(iii) the "Contact us"
sections.
Put it in on Instant Street View.
If you see a parking lot or random building = online store.
Find the address in either
(i) The footer
(ii) the "About us"
(iii) the "Contact us"
sections.
Put it in on Instant Street View.
If you see a parking lot or random building = online store.
Another way to check is to go to the "About us" page.
Control F "Online"
eCom stores will usually say something along the lines of "online store" or "online vendor" somewhere in the "about us" section.
Put all of the eCom stores that you find in your niche in a spreadsheet.
Control F "Online"
eCom stores will usually say something along the lines of "online store" or "online vendor" somewhere in the "about us" section.
Put all of the eCom stores that you find in your niche in a spreadsheet.
You will now use these stores to source your future brand partners.
Do this for 3-4 niches.
Pick which one passes the "gut" test and meets all of the criteria outlined above:
> Demand
> Seasonality
> Successful dropshipping stores in the niche
Do this for 3-4 niches.
Pick which one passes the "gut" test and meets all of the criteria outlined above:
> Demand
> Seasonality
> Successful dropshipping stores in the niche
TO SUM UPπ¨
Here is EXACTLY how to find niches to scale to scale to over $100,000 per month within the next 16 weeks.
β 1. Choose a "Main" product
β 2. Assess product demand
β 3. Assess seasonality
β 4. Find other online stores
β 5. Use these to source your suppliers
Here is EXACTLY how to find niches to scale to scale to over $100,000 per month within the next 16 weeks.
β 1. Choose a "Main" product
β 2. Assess product demand
β 3. Assess seasonality
β 4. Find other online stores
β 5. Use these to source your suppliers
If you took ANY value at all from this thread:
1. Like and retweet the first tweet to share with your audience
2. Follow me at @ecomwithbrook for more High Ticket eCom related content.
1. Like and retweet the first tweet to share with your audience
2. Follow me at @ecomwithbrook for more High Ticket eCom related content.
π§ Apply for Coaching: highticketecommerce.co
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π₯ FREE Course: highticketecommerce.co
πΉ Youtube Content: youtube.com
π· Business IG: instagram.com
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