Attention spans keep getting smaller.
You only get a few seconds to capture your reader's attention.
Hook 'em in with these 10 micro-copywriting frameworks:
You only get a few seconds to capture your reader's attention.
Hook 'em in with these 10 micro-copywriting frameworks:
Story-Outcome-Benefit:
S: Share a quick story.
O: Highlight the outcome.
B: Present the benefits.
S: Share a quick story.
O: Highlight the outcome.
B: Present the benefits.
Problem-Agitate-Solution:
P: Highlight a problem.
A: Intensify it (agitate).
S: Then provide a solution.
(psst... this framework was used for the hook of this thread)
P: Highlight a problem.
A: Intensify it (agitate).
S: Then provide a solution.
(psst... this framework was used for the hook of this thread)
Before-After-Bridge:
B: Paint a picture of their world before your product/service.
A: Show them what it could be after.
B: Bridge the gap with your solution.
B: Paint a picture of their world before your product/service.
A: Show them what it could be after.
B: Bridge the gap with your solution.
Question-Provoke-Call To Action:
Q: Start with a question that resonates with your audience's need or pain point.
P: Provoke curiosity by introducing your product/service.
C: End with a CTA
Q: Start with a question that resonates with your audience's need or pain point.
P: Provoke curiosity by introducing your product/service.
C: End with a CTA
Claim-Proof-Benefit:
C: Make a claim about your product.
P: Provide proof or evidence.
B: Explain the benefit.
C: Make a claim about your product.
P: Provide proof or evidence.
B: Explain the benefit.
Feature-Advantage-Benefit:
F: Describe a feature of your product.
A: Explain its advantage.
B: Highlight the benefit.
F: Describe a feature of your product.
A: Explain its advantage.
B: Highlight the benefit.
Identity-Reinforcement-Call To Action:
I: Speak to your audience's identity.
R: Reinforce that identity.
C: End with a CTA.
I: Speak to your audience's identity.
R: Reinforce that identity.
C: End with a CTA.
Context-Challenge-Solution:
C: Set the context.
C: Introduce a challenge your audience faces.
S: Offer your solution.
C: Set the context.
C: Introduce a challenge your audience faces.
S: Offer your solution.
Analogy-Benefit-Call To Action:
A: Use a relatable analogy.
B: State the benefit of your product.
C: End with a CTA.
A: Use a relatable analogy.
B: State the benefit of your product.
C: End with a CTA.
Intrigue-Payoff-Invitation:
I: Start with an intriguing statement or question.
P: Provide the payoff.
I: Invite the reader to take action.
I: Start with an intriguing statement or question.
P: Provide the payoff.
I: Invite the reader to take action.
TL;DR - 10 micro-copy frameworks:
-Before-After-Bridge
-Claim-Proof-Benefit
-Analogy-Benefit-CTA
-Question-Provoke-CTA
-Story-Outcome-Benefit
-Intrigue-Payoff-Invitation
-Problem-Agitate-Solution
-Feature-Advantage-Benefit
-Context-Challenge-Solution
-Identity-Reinforcement-CTA
-Before-After-Bridge
-Claim-Proof-Benefit
-Analogy-Benefit-CTA
-Question-Provoke-CTA
-Story-Outcome-Benefit
-Intrigue-Payoff-Invitation
-Problem-Agitate-Solution
-Feature-Advantage-Benefit
-Context-Challenge-Solution
-Identity-Reinforcement-CTA
Thanks for reading!
If you found this helpful,
1. Follow me @joe_portsmouth for more copywriting insights.
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If you found this helpful,
1. Follow me @joe_portsmouth for more copywriting insights.
2. RT the first tweet below to share with your audience:
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