New Search Campaign Tools Unveiled
•Google AI
•New Customer Bidding
Should you use them to gain an advantage over your competitors?
/Google Ads Thread/
•Google AI
•New Customer Bidding
Should you use them to gain an advantage over your competitors?
/Google Ads Thread/
As we dig into these 2 new features...we need to remember Google's goal
Relevance Above All Else
(the more relevant, the more returning and new users they will have, and thus more 💰)
So if Relevance is the ultimate goal (Search Query > Ad > Offer)
What can Google help with?
Relevance Above All Else
(the more relevant, the more returning and new users they will have, and thus more 💰)
So if Relevance is the ultimate goal (Search Query > Ad > Offer)
What can Google help with?
#1 Improve Ad Creatives to Match User's Search
High level?
> Enter Google AI
Product level?
> Enter "Automatically Created Assets"
this was announced way back in May of 2022 and has been in beta for a lot of accounts already
but now it's a fully open beta
what does it do?
High level?
> Enter Google AI
Product level?
> Enter "Automatically Created Assets"
this was announced way back in May of 2022 and has been in beta for a lot of accounts already
but now it's a fully open beta
what does it do?
they claim to build Headers & Descriptions to create more "Relevant" ads
How do they do this?
They use these sources:
1. Ad Landing Page
2. Other Relevant pages on the same domain
3. Existing ad creatives in the ad group
4. Keywords in the ad group
so what's new tool #2?
How do they do this?
They use these sources:
1. Ad Landing Page
2. Other Relevant pages on the same domain
3. Existing ad creatives in the ad group
4. Keywords in the ad group
so what's new tool #2?
#2 Focus on New Customers w/ Search
another tool that has been in beta for a while has fully opened up to all accounts
New Customer Bidding w/ Search Campaigns
sounds like a great idea since this is ultimately most of our goals (increase the overall # of new customers)
how?
another tool that has been in beta for a while has fully opened up to all accounts
New Customer Bidding w/ Search Campaigns
sounds like a great idea since this is ultimately most of our goals (increase the overall # of new customers)
how?
New Customer Bidding = 2 Modes
1. Value-Based
> aka value new customers OVER existing
> can get sticky quickly since you will have "fake" revenue in your account
2. Target-Based
> aka bidding ONLY for new customers
> rarely has worked in beta due to killing campaigns lol
1. Value-Based
> aka value new customers OVER existing
> can get sticky quickly since you will have "fake" revenue in your account
2. Target-Based
> aka bidding ONLY for new customers
> rarely has worked in beta due to killing campaigns lol
Over the past 2 years, the "value-based" strategy has been a cool feature
(especially w/ smart shopping)
however, then you're dealing w/ fake revenue, and you/your clients/your boss can get confused quickly
--> it turns into more of a teaching moment than an actual use case
(especially w/ smart shopping)
however, then you're dealing w/ fake revenue, and you/your clients/your boss can get confused quickly
--> it turns into more of a teaching moment than an actual use case
So far I've seen "target-based" work a couple of times w/ PMAX but haven't tested it enough w/ search campaigns to give you an accurate opinion on it
(maybe @kasimaslam, @TaylorHoliday, @PPCKirk or @mikeryanretail have had different or similar experiences)
(maybe @kasimaslam, @TaylorHoliday, @PPCKirk or @mikeryanretail have had different or similar experiences)
@kasimaslam @TaylorHoliday @PPCKirk @mikeryanretail 2 New Search Tools Just Dropped
•Google AI
•New Customer Bidding
Are you going to use these tools to try and find an edge?
•Google AI
•New Customer Bidding
Are you going to use these tools to try and find an edge?
@kasimaslam @TaylorHoliday @PPCKirk @mikeryanretail 🆓Join My Free Google Ads Training Community
bit.ly
📽️YouTube Training Videos
@collinschmelebeck" target="_blank" rel="noopener" onclick="event.stopPropagation()">youtube.com
bit.ly
📽️YouTube Training Videos
@collinschmelebeck" target="_blank" rel="noopener" onclick="event.stopPropagation()">youtube.com
Loading suggestions...