Your personal brand is a $1,000,000 asset.
But 95% of people go broke because they post the wrong content.
3 types of content that print $$$ like the federal reserve:
But 95% of people go broke because they post the wrong content.
3 types of content that print $$$ like the federal reserve:
Posting content for the sake of making money is a massive mistake.
The algorithm doesn't care about you.
Your content MUST do 3 things:
1. Attract people
2. Nurture people
3. Convert people
The algorithm doesn't care about you.
Your content MUST do 3 things:
1. Attract people
2. Nurture people
3. Convert people
1) Post Content That Attracts.
Why are you creating content?
You might want subscribers.
You might want followers.
You might want clients.
The first step is to determine WHO you want to attract.
Why are you creating content?
You might want subscribers.
You might want followers.
You might want clients.
The first step is to determine WHO you want to attract.
Next, you need 2 things:
1. Mass appeal
2. Niche context
You could post about websites that feel illegal to know.
But that's a brand killer.
It's all about "niche-related virality."
1. Mass appeal
2. Niche context
You could post about websites that feel illegal to know.
But that's a brand killer.
It's all about "niche-related virality."
2) Post Content That Nurtures.
Picture your ideal avatar.
You MUST talk about their:
- Dreams
- Desires
And also their:
- Pains
- Fears
2 different buckets of emotion.
Picture your ideal avatar.
You MUST talk about their:
- Dreams
- Desires
And also their:
- Pains
- Fears
2 different buckets of emotion.
Example:
Let's say you need clients for your fat loss coaching.
Dream: 6-pack abs.
Post: "6 Exercises to melt fat and sculpt your 6-pack."
Don't overcomplicate this.
Let's say you need clients for your fat loss coaching.
Dream: 6-pack abs.
Post: "6 Exercises to melt fat and sculpt your 6-pack."
Don't overcomplicate this.
3) Post Content That Converts.
Now, just because you:
- Attracted your ideal avatar
- Nurtured your ideal avatar
Doesn't mean they'll start throwing money at you.
You gotta give em a nudge.
Now, just because you:
- Attracted your ideal avatar
- Nurtured your ideal avatar
Doesn't mean they'll start throwing money at you.
You gotta give em a nudge.
This comes in the form of:
1. Hard Sell
2. Soft Sell
We NEVER want to hard sell (think sleazy salesman).
A "Soft Sell" could be:
- Personal Experience
- Industry Research
- Helpful Quotes
(With a minor CTA).
1. Hard Sell
2. Soft Sell
We NEVER want to hard sell (think sleazy salesman).
A "Soft Sell" could be:
- Personal Experience
- Industry Research
- Helpful Quotes
(With a minor CTA).
The magic happens when you mix all 3 of these.
If you can craft a post that:
1. Attracts people
2. Nurtures people
3. Converts people
You'll print with your personal brand.
(Just like the Federal Reserve).
If you can craft a post that:
1. Attracts people
2. Nurtures people
3. Converts people
You'll print with your personal brand.
(Just like the Federal Reserve).
For more tips on how to market & sell products on social media drop me a follow @jeremynickmoser
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If this was helpful:
1. RT the first Tweet
2. Tell me what you want to learn next
Thanks for being here.
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