Think your business is more than just selling products?
It can be.
It can:
• Be a driving force
• Build a legacy
• Change lives
Want proof?
Here are 11 DTC brands making a dent in Commerce and Change with their purpose statements…
🧵
It can be.
It can:
• Be a driving force
• Build a legacy
• Change lives
Want proof?
Here are 11 DTC brands making a dent in Commerce and Change with their purpose statements…
🧵
Have you heard of Pura Vida?
It's:
• A purveyor of unique handcrafted bracelets
• A supporter of artisan communities
• A partner to charities
This brand goes beyond being a bracelet store…
It's:
• A purveyor of unique handcrafted bracelets
• A supporter of artisan communities
• A partner to charities
This brand goes beyond being a bracelet store…
Pura Vida's "purpose playbook" is simple:
To celebrate:
• Life's little pleasures
• Slowing down
• Living fully
In essence, Pura Vida’s purpose is to advocate for life - pure, full, and rich.
To celebrate:
• Life's little pleasures
• Slowing down
• Living fully
In essence, Pura Vida’s purpose is to advocate for life - pure, full, and rich.
Enter Elvie:
• Founded by Tania Boler, a 15-year veteran in women's health
• Develops high-tech solutions for women
• Promises to bring women's health into the light
Elvie is a beacon of change...
• Founded by Tania Boler, a 15-year veteran in women's health
• Develops high-tech solutions for women
• Promises to bring women's health into the light
Elvie is a beacon of change...
How does Elvie avoid obscurity?
They:
• Create world-class technology addressing intimate women's issues
• Lead the conversation about women's needs
Elvie's promise is to "take women's tech out of the dark ages."
They:
• Create world-class technology addressing intimate women's issues
• Lead the conversation about women's needs
Elvie's promise is to "take women's tech out of the dark ages."
Next, meet Enso Rings.
It's:
• A creator of innovative ring solutions
• A saver of hands
• A source of unique designs
Enso challenges the traditional metal ring industry...
It's:
• A creator of innovative ring solutions
• A saver of hands
• A source of unique designs
Enso challenges the traditional metal ring industry...
Enso Rings "purpose playbook" includes:
• Allowing unique style expression
• Promising safety and comfort
Their purpose is to "[allow] people to uniquely express their style without compromising safety or comfort."
• Allowing unique style expression
• Promising safety and comfort
Their purpose is to "[allow] people to uniquely express their style without compromising safety or comfort."
Introducing Bucketfeet:
• The shoe world’s Threadless
• An enabler of artist's creativity
• A platform for unique designs
Bucketfeet isn't just a shoe store, it's an art community...
• The shoe world’s Threadless
• An enabler of artist's creativity
• A platform for unique designs
Bucketfeet isn't just a shoe store, it's an art community...
Bucketfeet's way of avoiding blandness?
They:
• Share stories and perspectives through art
• Create tangible connections via designs
Their purpose is "to share [the] stories and perspectives [of our artists] using the universal language of art in a tangible way."
They:
• Share stories and perspectives through art
• Create tangible connections via designs
Their purpose is "to share [the] stories and perspectives [of our artists] using the universal language of art in a tangible way."
Meet Tea Collection:
• A purveyor of modern children's apparel
• A benefactor to charities worldwide
• An inspirer of global connection
Tea Collection believes in more than just selling clothes...
• A purveyor of modern children's apparel
• A benefactor to charities worldwide
• An inspirer of global connection
Tea Collection believes in more than just selling clothes...
Tea Collection's "purpose playbook" is:
• To inspire curiosity about the world in young minds
• To celebrate the commonalities we all share
Their purpose is "to inspire global connection and curiosity for little citizens of the world...
• To inspire curiosity about the world in young minds
• To celebrate the commonalities we all share
Their purpose is "to inspire global connection and curiosity for little citizens of the world...
Next up, Ten Tree:
Offers sustainable clothing and accessories
• A challenger of fashion industry norms
• A planet protector
Ten Tree plants seeds of change...
Offers sustainable clothing and accessories
• A challenger of fashion industry norms
• A planet protector
Ten Tree plants seeds of change...
Ten Tree's secret to making a big change?
• Making sustainability accessible
• Showing the impact of small choices
• Planting 10 trees per purchase
Their purpose is "[make] big change accessible to everybody and [show] the lasting impact that one small choice can have."
• Making sustainability accessible
• Showing the impact of small choices
• Planting 10 trees per purchase
Their purpose is "[make] big change accessible to everybody and [show] the lasting impact that one small choice can have."
Welcome to ArtLifting:
• A platform for underrepresented artists
• A source of original art pieces
• A provider of income opportunities for artists
ArtLifting does more than sell art...
• A platform for underrepresented artists
• A source of original art pieces
• A provider of income opportunities for artists
ArtLifting does more than sell art...
ArtLifting's "purpose playbook" is:
• Creating opportunity
• Empowering artists
• Validating talent
ArtLifting's purpose is to "[create] opportunity, empowerment, and validation...
• Creating opportunity
• Empowering artists
• Validating talent
ArtLifting's purpose is to "[create] opportunity, empowerment, and validation...
Introducing Wonderschool:
• A provider of software solutions for educators and governments
• An advocate for early education access
• A believer in the potential of every child
Wonderschool's mission is to create opportunities...
• A provider of software solutions for educators and governments
• An advocate for early education access
• A believer in the potential of every child
Wonderschool's mission is to create opportunities...
Wonderschool’s approach to a meaningful brand?
Their mission is "to ensure every child has access to early education that helps them realize their potential."
Their mission is "to ensure every child has access to early education that helps them realize their potential."
Meet Who Gives a Crap:
A DTC toilet paper brand with a difference
• Donates 50% of profits to build toilets
• Aims to solve a critical global issue
Who Gives a Crap does more than just sell toilet paper…
A DTC toilet paper brand with a difference
• Donates 50% of profits to build toilets
• Aims to solve a critical global issue
Who Gives a Crap does more than just sell toilet paper…
Who Gives a Crap's "purpose playbook" is:
Ensuring everyone has access to clean water and a toilet
Their purpose is more than just selling, it’s about creating a better world for everyone.
Ensuring everyone has access to clean water and a toilet
Their purpose is more than just selling, it’s about creating a better world for everyone.
Introducing Plum Organics:
• Founded by parents, for parents
• Provides the best nutrition for babies and young children
• Encourages healthy eating habits
Plum Organics is more than just baby food...
• Founded by parents, for parents
• Provides the best nutrition for babies and young children
• Encourages healthy eating habits
Plum Organics is more than just baby food...
Plum Organics' route to meaningful brand?
Their purpose is to provide "little ones" with "the right nutrients..."
So "they can live into their full potential and have their full effect on the world."
Their purpose is to provide "little ones" with "the right nutrients..."
So "they can live into their full potential and have their full effect on the world."
Meet Paravel:
A sustainable travel brand offering luggage and accessories
• Believes in the positive impact of travel
• Strives to improve the lives of makers and users
Paravel’s purpose is to change how we think about travel gear...
A sustainable travel brand offering luggage and accessories
• Believes in the positive impact of travel
• Strives to improve the lives of makers and users
Paravel’s purpose is to change how we think about travel gear...
Paravel's "purpose playbook":
"We all know travel is good for the world. "We're here to make it a little better for the Earth."
"We all know travel is good for the world. "We're here to make it a little better for the Earth."
Key takeaway:
A brand's purpose goes beyond selling.
It's about creating meaningful change and making the world a better place.
Purpose-driven brands believe that what's good for one, is good for all.
A brand's purpose goes beyond selling.
It's about creating meaningful change and making the world a better place.
Purpose-driven brands believe that what's good for one, is good for all.
Do you want to:
- Build a standout brand without the paid ads, low margins, and uncertainty
- Get away from all the tweaks, tactics, and shiny objects
- Be guided with an exact plan of action
If yes, follow me @iverma
I share practical tips daily.
- Build a standout brand without the paid ads, low margins, and uncertainty
- Get away from all the tweaks, tactics, and shiny objects
- Be guided with an exact plan of action
If yes, follow me @iverma
I share practical tips daily.
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