A Netherlands-based audio transcription startup needed help to gain market visibility despite having a strong product offering.
Here's how they managed to get a 120% YoY lead and traffic growth 👇
Here's how they managed to get a 120% YoY lead and traffic growth 👇
🧵The objective was to become the market leader in DACH, BENELUX, and Italy as the first step of its global growth.
The solution? A region-focused SEO and PPC strategy.
The solution? A region-focused SEO and PPC strategy.
🧵Using the Semrush Backlink Analytics tool, the team realized that most of their referrals were from countries outside their focus regions.
To shift the focus to their targeted European countries, they analyzed competitors in these regions using the Domain Overview tool.
To shift the focus to their targeted European countries, they analyzed competitors in these regions using the Domain Overview tool.
🧵To fix this, the team disavowed 1,000+ referring domains from Singapore & eliminated some backlinks from the US. They got the backlink insights in the Backlink Audit tool, which showed the list of links with metrics such as:
-Geo distribution
-Authority score
-Domain category
-Geo distribution
-Authority score
-Domain category
🧵While doing keyword research in the target languages, the team realized that different professions had varying needs depending on their location.
To address this, they created new informational content and localized the existing articles to tailor them to each audience.
To address this, they created new informational content and localized the existing articles to tailor them to each audience.
🧵The organic growth team also realized that providing comprehensive guidelines on third-party tools such as iMovie & Adobe Premiere was a great way to help customer audiences with their pain points.
🧵 Furthermore, instead of investing in link-building campaigns, the marketing team created comprehensive e-books and checklists that helped people in their research process or subtitling journey. They then promoted this content with zip code-focused PPC campaigns.
🏆 In just 6 months, the team achieved:
• 300% signup growth from their blog
• 100% growth in the Share of Voice in focus regions
• 120% growth in total users and leads (forms and signups) YoY
• 300% signup growth from their blog
• 100% growth in the Share of Voice in focus regions
• 120% growth in total users and leads (forms and signups) YoY
🧵Here’s what they recommend for successful region-focused SEO campaigns:
• Disavow irrelevant links from undesirable regions.
• Localize content based on region-specific keyword research
• Create valuable downloadable content and tools and reinforce them with PPC if needed
• Disavow irrelevant links from undesirable regions.
• Localize content based on region-specific keyword research
• Create valuable downloadable content and tools and reinforce them with PPC if needed
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