Daan Kroon | Email/SMS + CRO
Daan Kroon | Email/SMS + CRO

@DaanEcom

11 Tweets 4 reads Aug 17, 2023
To make a sale on your website, you need to convince someone that DOESN'T know you, to take their creditcard and send you money.
The only way to convince someone, is by earning their trust.
This is how you get a high conversion rate on your website:
๐Ÿงต
You need to understand that you can have the BEST advertisement, the BEST targeting,
but if a cold visitor is not trusting your website,
He will not buy
To let him buy, it comes down to 2 things:
SIMPLICITY and TRUST
Don't overcomplicate it.
You want to have your website clean and easy to understand.
How do you that:
Simplicity:
โœ… Use 3-4 colors
โœ… Keep consistency
โœ… Use more images instead of text
โœ… The next step has to be very clear and easy to understand ๐Ÿ‘‡
Trust:
People want to have points of trust. They want to see elements they have seen before.
How?
- Social proof
- Payment badges
- Trust badges
- Trustable copies
For sure, you know how to get social proof, how to add payment badges etc.
But I want to look deeper in the last one, Trustable Copies.
What are trustable copies & how do you write it?
Trustable copies are basically the standard words on the website, but you re-write it so it gives more trust.
Let me give you an example:
Instead of:
'151+ Reviews' -> '151+ Happy customers'
'Standard shipping' -> DHL Free Shipping (Incl. Track and Trace)
'*normal title:' -> 'Title + 1 USP'
'About us' -> 'Our story'
etc.
But the most important thing:
Use it on the product page.
Go to your best selling product, rewrite the copies with different and luxury words.
Get inspiration from Google synonyms and Chat GTP
For the first 3 people that send me there optimized product page,
I will make a personal video with actionable feedback steps,
so you can skyrocket your conversion rate!
If you enjoyed this E-com thread:
1. Follow me @DaanEcom for more of these content about E-commerce
2. If you find this thread valuable and want to help me out, RT the tweet below to share this thread with your followers!

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