Scaling on Google has NEVER been easier in the history of the platform
And to prove it - here are 2 models that you can steal RIGHT NOW
(models that in the past 30 days added $125,000 in revenue for a client)
>Don't need huge brand awareness
>No weekly time commitment
THREAD
And to prove it - here are 2 models that you can steal RIGHT NOW
(models that in the past 30 days added $125,000 in revenue for a client)
>Don't need huge brand awareness
>No weekly time commitment
THREAD
2 Plug-n-Play PPC Models to Add $100k+ in Revenue right now
1. High Yield Strategy Model
2. Moments of Success Model
Using these 2 models is exactly how I added $253,000 in revenue for one of my eComm DFY brands (apparel niche) in 60 days
Use them to your advantage and scale
1. High Yield Strategy Model
2. Moments of Success Model
Using these 2 models is exactly how I added $253,000 in revenue for one of my eComm DFY brands (apparel niche) in 60 days
Use them to your advantage and scale
7 Figure Model #1: The High Yield Strategy Model
All of the DFY and Consulting brands I serve operate from my Vortex model when a strategy is created
Why have I developed a model and not just winged it?
All of the DFY and Consulting brands I serve operate from my Vortex model when a strategy is created
Why have I developed a model and not just winged it?
This High Yield Strategy Model needs to have a repeatable process that both:
1. allows the highest chance of success on a repeatable level
2. is customizable to mold & fit into each of the different industries and ad spend levels
This model gives you BOTH of those things
1. allows the highest chance of success on a repeatable level
2. is customizable to mold & fit into each of the different industries and ad spend levels
This model gives you BOTH of those things
So what is this High Yield Strategy Model?
It's my Ecosystem Vortex Model
(a Repeatable Strategy To Set Yourself Up For PPC Success)
There are 4 layers in this vortex
1. Growth
2. Nurture
3. Capture & Protection
4. Profit Expansion
It's my Ecosystem Vortex Model
(a Repeatable Strategy To Set Yourself Up For PPC Success)
There are 4 layers in this vortex
1. Growth
2. Nurture
3. Capture & Protection
4. Profit Expansion
Here is your Plug-n-Play Vortex Model to Print @ Scale
1/4: Growth
• Shopping Focused First (Standard or PMAX)
• Push into Search w/ Demand Capture (after shopping)
• Lean into Audience/Creative based campaigns after demand capture is maxed out or have proof of concept
1/4: Growth
• Shopping Focused First (Standard or PMAX)
• Push into Search w/ Demand Capture (after shopping)
• Lean into Audience/Creative based campaigns after demand capture is maxed out or have proof of concept
Here is your Plug-n-Play Vortex Model to Print @ Scale (CONT)
2/4: Nurture
• If not heavy in PMAX, you want at least 1 creative based nurturing campaign to help solidify the sales journey
• Add search nurturing by itself or observationally in growth campaigns
2/4: Nurture
• If not heavy in PMAX, you want at least 1 creative based nurturing campaign to help solidify the sales journey
• Add search nurturing by itself or observationally in growth campaigns
Here is your Plug-n-Play Vortex Model to Print @ Scale (CONT)
3/4: Capture & Protection
• 1 Brand Search and Shopping campaign (budgets and ad copy depending on overall competition and brand search volume)
> Try and push higher AOVs here
3/4: Capture & Protection
• 1 Brand Search and Shopping campaign (budgets and ad copy depending on overall competition and brand search volume)
> Try and push higher AOVs here
Here is your Plug-n-Play Vortex Model to Print @ Scale (CONT)
4/4: Profit Expansion
• 1 campaign type hitting MVP customers or warm customer types
4/4: Profit Expansion
• 1 campaign type hitting MVP customers or warm customer types
7 Figure Model #1: Moments of Success Model
No purchase journey can be or will be 100% perfect from the launch
but
Your ultimate goal is to get that delta between launch to perfection as close as possible so you
1. minimize the learning period
2. minimize wasted ad spend
No purchase journey can be or will be 100% perfect from the launch
but
Your ultimate goal is to get that delta between launch to perfection as close as possible so you
1. minimize the learning period
2. minimize wasted ad spend
so how do we optimize our customer journey to get better CACs and higher AOVs?
Optimizing your marketing channel(s) doesn’t always mean you have to be in the platform to fix inefficiencies or problems
So...
Optimizing your marketing channel(s) doesn’t always mean you have to be in the platform to fix inefficiencies or problems
So...
When did you last look at all your moments across your customer journey?
Can you repeat them back to me in the main order?
Could you tell me the exact moment in your sales cycle that led to the most missed opportunities?
Can you repeat them back to me in the main order?
Could you tell me the exact moment in your sales cycle that led to the most missed opportunities?
doesn't matter if you answered yes or no to the above...
there's always more work to be done to improve your customer journey
So how do you start to map your moments that matter to a customer?
there's always more work to be done to improve your customer journey
So how do you start to map your moments that matter to a customer?
Optimize For Moments
Phase 1: Touchpoints
Optimize Communication Touchpoints
- pre-purchase
- purchase
- post-purchase
How?
1. Remove Pain Points
> ex: slow loading time, product page is buried
2. Create Efficiency
> Ad to the main page
> Video breakdowns everywhere
Phase 1: Touchpoints
Optimize Communication Touchpoints
- pre-purchase
- purchase
- post-purchase
How?
1. Remove Pain Points
> ex: slow loading time, product page is buried
2. Create Efficiency
> Ad to the main page
> Video breakdowns everywhere
Phase 2: Future Efficiency
Questions to Ask Yourself (1/2)
1. How would you describe your company to someone who’s never heard of it?
2. How would you describe your product (or service) to someone who’s heard of your company but is unclear about what you could do for them?
Questions to Ask Yourself (1/2)
1. How would you describe your company to someone who’s never heard of it?
2. How would you describe your product (or service) to someone who’s heard of your company but is unclear about what you could do for them?
Phase 2: Future Efficiency
Questions to Ask Yourself (2/2)
3. Why would someone choose your product (or service) over a competitor’s? What’s so special about it?
4. How can you deepen your relationship with your customers or enable them to advocate on your behalf?
Questions to Ask Yourself (2/2)
3. Why would someone choose your product (or service) over a competitor’s? What’s so special about it?
4. How can you deepen your relationship with your customers or enable them to advocate on your behalf?
If you want help to add $100k+/yr in profit w/ Google Ads
Book a call here: calendly.com
If you want to learn more about my strategy and how you can use it TODAY
Download The PPC Playbook here: info.gadsconsultant.com
Book a call here: calendly.com
If you want to learn more about my strategy and how you can use it TODAY
Download The PPC Playbook here: info.gadsconsultant.com
If you want to add $100k+/yr in profit w/ Google Ads
Book a call here: calendly.com
If you want to learn more about my strategy and how you can use it TODAY
Download The PPC Playbook here: info.gadsconsultant.com
Book a call here: calendly.com
If you want to learn more about my strategy and how you can use it TODAY
Download The PPC Playbook here: info.gadsconsultant.com
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